Marketing Planning Analytics—achieve better campaign response rates, profile customers for more effective event-based promotion, and allocate resources more effectively by identifying what drives campaign results
Campaign Performance Analytics—track and measure campaign effectiveness in real time, understand factors that drive campaign results and lead conversion rates, and compare individual campaign results to target metrics
Customer Insight Analytics—understand product affinity for targeted promotions, profile customers' buying behavior for more effective promotions, and gain better insight into segmentation characteristics
