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There has been growing momentum in recent years around environmental sustainability. Green initiatives can be driven by a combination of things--corporate citizenship, environmental survival, economic opportunity in the form of potential cost reductions and new marketing opportunities. In addition, as the socio-economic impact of environmental issues rises, government policy making has increased and corporations are facing numerous new regulations.
Organizations that run lean and green can be more productive and profitable, and less polluting. By taking an environmental stance, your business will be able to cut costs, reduce risks, drive revenues, and improve your brand. This set of benefits is called the eco-advantage. You can achieve the eco-advantage in various ways:
- Improving the efficiency of your organization—the eco-efficiency—by cutting out waste, using resources productively, and minimizing your carbon footprint.
- Improving product and service designs so they're based on green processes, such as minimizing waste by-products and designing for recycling—or eco-innovation.
- Gaining knowledge into the value chain so that your business can promote its green brand and enhance and protect its overall brand—or eco-transparency.
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