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Partner Lifecycle Marketing enables an enterprise to collaboratively execute marketing campaigns with its partner communities. Enterprise marketing managers can use this partner relationship management solution to extend brand awareness, offer partner promotions, and execute sophisticated partner recruitment campaigns to build a partner community. Partner Lifecycle Marketing also includes advanced planning tools that enable companies to coordinate, track, and execute a broad range of programs across multiple channels.
Partner Lifecycle Marketing is part of Oracle's PeopleSoft Partner Relationship Management family of applications.
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