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In truly customer-centric companies, every person within the organization
has a deep understanding of the customer within the context of their
role. Executives strategically understand customers and their value
to the company, including overall satisfaction and overall profitability
of each key customer segment. Managers track real-time operational metrics
on the day-to-day activities of their teams. And front-line users—customer
service representatives, sales representatives, and marketers—receive
proactive alerts and embedded analysis to help them interact with customers
in the most profitable manner.
PeopleSoft CRM Analytics provides closed-loop visibility to customer
behaviors and interactions throughout the entire customer lifecycle,
giving you the information you need to interact with your customers
based on their needs and the value they represent to your company. Now
you can strategize, plan, and measure marketing, sales, and support
activities that drive profitable long-term customer relationships.
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