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In today's hyper-competitive market, retailers are under more pressure to reduce expenses while increasing sales. And it is harder than ever to recruit and retain reliable, customer-service-oriented sales associates—so store managers must spend more time on personnel management. However, essential store operations, such as reporting and analysis, must still be performed to support best-in-class customer service at the point of sale and to optimize profits.
Oracle Retail Back Office gives retailers the flexibility to put store management and reporting functionality wherever it's needed—on the front register, the back-office PC, or tablet devices—so retailers can take care of business anywhere, anytime. Oracle Retail Back Office gives real-time access to accurate information across the store providing the ability to react quickly to business needs and trends. With the ability to efficiently perform essential store operations and analyze in-store data, retailers can improve customer service and optimize profits.
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