Oracle Retail Promotion Planning and Optimization

To maximize the profitability of ever-important promotional activity, retailers need intelligent tools to help them make the most effective promotion planning decisions. Oracle Retail Promotion Planning and Optimization is a market-leading solution made for retailers who develop, plan and price assortments for promotional activities. This advanced and innovative solution provides merchants with the ability to effectively develop promotional plans using highly analytical what-if scenarios on product pricing and placement to maximize sales and gross margin.

Oracle Retail Promotion Planning and Optimization is part of Oracle Retail's Merchandise Planning and Optimization solution group.

• Centralized calendar and ad plan 
• Performance history and measurement 
• Key item sales drivers
• Store level forecasts
• Space allocation considerations
• What-If scenario capabilities
• Improves operating margins
• Improves internal communication
• Increases service levels
• Minimizes inventory carrying costs
• Improves ad space usage
• Leverage an end-to-end retail process, tying promotions to broader category planning & supply chain activates via a common demand forecast