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Gaining insight into customer demand drivers and their level of effectiveness for past and future events is a challenge. Being one of the only solutions on the market today to provides both promotional optimization and ad planning, Oracle's newest solution provides the integrated planning, forecasting and analytic components retailers need to successfully predict and achieve the highest possible returns on future advertising and inventory investments.
For many retailers, simply understanding the lifts from advertising and promotions remains a primary challenge. To help you better understand the effectiveness of your promotions, Oracle Retail Promotional Planning & Optimization (PPO) starts with an understanding of how promotion offers impact sales and margin performance by merchandise type, region, vehicle, and time by analyzing your sales data. It enables your organization to execute by streamlining business, analytic and process complexities in a single day-to-day working environment.
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