Oracle Retail Price Optimization

Price competition is fierce, costs are escalating, and customers have many options for where to shop. Competing on the basis of price has become a challenge for many retailers. Why? Because pricing is a complex process. Understanding the numerous variables that drive demand such as seasonality, price elasticity, cross-elasticity between items, and inventory presentation, are critical to making profitable pricing decisions.

Oracle Retail Price Optimization provides merchants and price analysts with customer demand insight and optimization to enhance the pricing process. It enables you to provide the right products at the right prices, promote them to drive sales, and clear them profitably, while providing more space for fresh, full-price merchandise.

Oracle Retail Price Optimization is part of Oracle Retail's Retail Profit Optimization solution group.

Oracle Retail Price Optimization provides targeted capabilities that allow you to sharpen your pricing policies and drive higher profits.

• Consider key demand drivers such as price elasticity, seasonality, cross-elasticity, and targeted price elasticity models at the item and store level
• Recommend the exact minimum relative price gap need to compete effectively for each store or key-item
• Predict the whole-store revenue and margin impact of a key item price change
• Provide what-if decision support to simulation options prior to executing the strategy