Modern Marketers use the only solution with integrated cross-channel, content and social marketing with big data for enterprise B2B and B2C.
Oracle Marketing Cloud provides CMOs with data-driven solutions to unify marketing resources and empower teams to deliver more personalised customer experiences across every channel that attract and retain ideal customers.
How Modern Marketing Works
Oracle Marketing Cloud solutions power the success of award-winning marketing teams worldwide. They target, engage, covert, analyse and use marketing technology and expertise to transform marketing in the digital age.
Modern Marketing for Business
Transform Sales and Marketing with Award-Winning Marketing Technology and Expertise—Target and segment your B2B database, launch engaging campaigns, read Digital Body Language, convert sales and analyse results. Create ideal customers for higher revenue performance. Explore Oracle Eloqua Solutions
Modern Marketing for Consumers
Create Orchestrated Marketing with Personalisation and Scale Across Every Digital Channel—Move beyond single channel B2C marketing campaigns. Interact in real time with 1:1 personalisation across every digital channel with integrated intelligence and brand consistency. Explore Oracle Responsys Solutions
Modern Marketing for Industries
Deploy the Only Tailored Marketing Solutions That Speak Your Language—Translate campaigns into revenue with industry marketing technology and expertise. Rely on the only tailored solutions that offer campaign blueprints, best practices and intelligent workflow. Explore Industry Solutions
Make Social Connections to Grow Your Business with Engagement and Insight—Take advantage of the first unified social platform that delivers a seamless experience across social media listening, engagement, content creation, community management and analysis. Explore Social Marketing Solutions
Deliver the Right Content at the Right Time to the Right Person on the Right Channel—Plan, produce and deliver engaging content across multiple personas and channels across the customer lifecycle. Increase engagement, lead quality and conversion for a better bottom line. Explore Content Marketing Solutions
Big Data for Marketing
Organise and Activate Data to Personalise Marketing Programs and Customer Experience—Turn data into action with the leading marketing data management platform that connects channels, audiences and media partners across mobile, social and web experiences. Explore Oracle BlueKai Solutions
Related Products and Solutions
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"Our marketing automation platform implementation is delivering a hugely valuable set of capabilities, programs, content and results. It's helping yield the best demand generation lead and web revenue results our company has ever seen."