Oracle Database
- Database options

Oracle Advanced Analytics

Oracle Advanced Analytics — an option to Oracle Database 11g Enterprise Edition – extends the database into a comprehensive advanced analytics platform through two major components: Oracle R Enterprise and Oracle Data Mining. With Oracle Advanced Analytics, customers have a comprehensive platform for real-time analytic applications that deliver insight into key business subjects such as churn prediction, product recommendations, and fraud alerting.

Oracle R Enterprise tightly integrates the open source R programming language with the database to further extend the database with Rs library of statistical functionality, and pushes down computations to the database. Oracle R Enterprise dramatically advances the capability for R users, and allows them to use their existing R development skills and tools, and scripts can now also run transparently and scale against data stored in Oracle Database 11g.

Oracle Data Mining provides powerful data mining algorithms that run as native SQL functions for in-database model building and model deployment. It can be accessed through the SQL Developer extension Oracle Data Miner to build, evaluate, share and deploy predictive analytics methodologies. At the same time the high-performance Oracle-specific data mining algorithms are accessible from R.

	BENEFITS
	Scalability—Allows customers to easily scale analytics as data volume increases by bringing the algorithms to where the data resides – in the database Performance—With analytical operations performed in the database, R users can take advantage of the extreme performance of Oracle Exadata Security—Provides data analysts with direct but controlled access to data in Oracle Database 11g, accelerating data analyst productivity while maintaining data security Save Time and Money—Lowers overall TCO for data analysis by eliminating data movement and shortening the time it takes to transform “raw data” into “actionable information”