Content Catalog
Virtual Collateral Rack
Oracle OpenWorld Beijing 2010
General Sessions
Applications
Oracle Applications Strategy and Roadmap
Tuesday, 12:15-1:00 pm
Function Hall A
Attend this session to hear Oracle's applications development leaders discuss the company's strategy and roadmap for Oracle Applications products spanning Oracle Fusion Applications; Oracle E-Business Suite; Oracle’s PeopleSoft Enterprise, Siebel, and JD Edwards lines; and all other existing Oracle applications. Learn how Oracle's investments in each product line, together with its investments in technology and next-generation applications, can help you maximize user productivity, agility, and business-process manageability.
Oracle E-Business Suite--Vision, Strategy, and Roadmap
Tuesday, 2:00-2:45 pm
Function Hall A
PeopleSoft Enterprise—Release 9.1 Adoption and Roadmap
Tuesday, 3:00-3:45 pmFunction Hall A
With PeopleSoft Enterprise Release 9.1, Oracle is demonstrating its commitment to enhancing PeopleSoft Enterprise applications. This session presents an update on customer adoption of the latest PeopleSoft Enterprise releases. Understand the PeopleSoft Enterprise roadmap beyond Release 9.1 and how PeopleSoft Enterprise products will take full advantage of Oracle's complete software and hardware offering.
JD Edwards—Expand and Extend
Tuesday, 4:00-4:45 pm
Function Hall A
Kick off the conference with this can't-miss session. Learn how continued innovative advances in Oracle’s JD Edwards applications lines are expanding the value of core applications and extended application and technology solutions. Look for exciting JD Edwards World and JD Edwards EnterpriseOne announcements to kick off your conference experience.
Oracle Fusion Applications Overview
Wednesday, 10:45-11:30 am
Function Hall A
In this must-attend session for Oracle Applications customers, hear the details of Oracle Fusion Applications. Learn how Oracle's investments in each product line, together with Oracle's investments in technology and next-generation applications, can improve manageability, increase user productivity, and provide agility to your business processes. Leave with an understanding of how your organization can begin leveraging Oracle Fusion Applications to transform itself into a next-generation enterprise that empowers your people with the ability to know, act, and change as your business evolves.
CRM—A Year on the Leading Edge
Wednesday, 11:45-12:30 pmFunction Hall A
The companies that attract and keep the most customers most always win the war, but what’s less clear is the single most effective path to victory. In the past year, Oracle has conducted extensive research and spent hundreds of hours with organizations spanning 22 industries in order to define the newest CRM best practices. Attend this CRM general session to learn about the top five innovations that enable companies of all types and sizes to gain a competitive edge. Lye and his team also demonstrate how Oracle’s newest CRM capabilities bring these innovations to life.
Supply Chain—Vision, Strategy, and Future Directions
Wednesday, 11:45-12:30 pm
Function Hall C
This session presents the overall vision, strategy, and direction for Oracle supply chain management. It highlights the key business issues and solutions for companies striving to be successful in the 21st century. A supply chain luminary discusses current challenges and how supply chain best practices employed by leading best-in-class companies are helping achieve world-class performance. The presentation also highlights Oracle's key leading solutions and discusses supply chain management best practices required for success in today's complex global business environment.
Project Portfolio Management—Vision, Strategy, and Directions
Wednesday, 1:30-2:15 pm
Function Hall A
This session intends to be the starting point for your project portfolio management (PPM) experience at Oracle OpenWorld by presenting the overall vision, strategy, and direction for Oracle’s project portfolio management solutions. It highlights the key business issues facing project-driven organizations operating in uncertain and fluctuating business conditions. This is your opportunity to hear from Oracle's PPM thought leaders about their experiences with customers, key product initiatives, and Oracle's vision for the only true enterprise PPM solution.
Oracle's EPM and BI Strategy and Roadmap
Wednesday, 2:30-3:15 pm
Function Hall A
In this general session for the EPM track, Oracle Development executives highlight Oracle's vision for the enterprise performance management (EPM) system: unifying performance management and business intelligence applications with business intelligence (BI) technology. Find out what's new in Oracle's EPM and BI solutions, what's coming in the future, and what the must-see sessions are in the EPM and BI tracks at Oracle OpenWorld Beijing.
Database
Why Standardize on Oracle Database 11g?
Tuesday, 11:15-12:00 pm
Function Hall B
Business-Driven IT with Oracle Enterprise Manager 11g Tuesday, 2:00-2:45 pm
Function Hall B
Oracle Enterprise Manager 11g addresses the challenge of siloed IT management with a bold new approach that incorporates key integration points across IT management processes, business processes, and the Oracle community. This unique approach enables IT organizations to drive business agility and efficiency and enables the most effective management of the cloud. In this session, see how Oracle Enterprise Manager 11g provides better business value through business-driven application management, maximizes return on investment through integrated application-to-disk (cloud) management, and increases availability through integrated systems management and support management.
Middleware
Oracle Fusion Middleware
Tuesday, 3:00-3:45 pmFunction Hall B
Oracle Fusion Middleware leads as the #1 middleware in the industry. With last year's successful introduction of Oracle Fusion Middleware 11g, customers are building more-intelligent business applications while maximizing returns in IT. Today Oracle continues its innovations in business intelligence, business process management, enterprise content management, data integration, identity management, SOA, and application grid, providing customers with a complete, integrated solution that map to their critical business needs. In this session, you will hear about the benefits of Oracle Fusion Middleware firsthand from customers and also learn about all the recent innovations made available in Oracle Fusion Middleware.
Server and Storage Systems
Evolving to the Efficient Datacenter
Tuesday, 12:15-1:00 pmFunction Hall B
Enterprises are moving toward a simplified datacenter that is more reliable and cost-effective. Companies want to take advantage of architectures such as IT as a service (ITaaS) and cloud computing. In this session, learn how Oracle is building upon its software integration expertise to include its Sun server and storage technologies to deliver tightly engineered application-to-disk solutions that deliver unmatched performance, reliability, security, ease of manageability, and lower cost of ownership. Oracle's software and Sun server and storage systems are the foundation for the modern efficient datacenter.
Enterprise IT and Cloud Computing
Tuesday, 4:00-4:45 pm
Function Hall B
Enterprise IT must constantly evolve to respond to rapidly changing business requirements and new technologies. Cloud computing promises to accelerate that evolution with new capabilities such as self-service, pay per use, elastic scalability, and efficient management of physical and virtual environments. What is different about cloud computing? What are the key enabling technologies? What is the role of management systems for cloud computing? This session explores how enterprise IT can evolve toward a cloud computing model, building on a foundation of grid computing, virtualization, and management automation.
Oracle's Virtualization Strategy
Wednesday, 11:45-12:30 pm
Function Hall B
With the integration of its Sun virtualization products, Oracle now offers the industry’s most complete virtualization portfolio. Join Oracle executives and experts to learn about Oracle’s desktop-to-datacenter virtualization, which can enable you to virtualize and manage complete hardware and software stacks, from application to disk, offering your datacenters tremendous flexibility, agility, and efficiency. In this session, you will get details of product roadmaps; performance optimizations and integration with enterprise applications; and real-world examples of how Oracle server, desktop, and storage virtualization is benefiting customers.
Industry Vision General Sessions
Communications and Media
Oracle Communications and Media Industry
Tuesday, 11:15-12:00 pmRoom 309A
This general session describes how Oracle is driving customer business value in transforming the industry landscape through cutting-edge thought leadership and innovation in software and systems. The speaker profiles an example of how Oracle has enabled a leading Chinese communications provider to transform its operations to help launch and grow new business, improve operational efficiencies, and deliver a differentiated customer experience.
Industrial Manufacturing 
Sponsored by Datang Software Manufacturing 2010—On the Road to Recovery
Tuesday, 11:15-12:00 pmRoom 208 A-B
Although the worst of the economic crisis seems to have passed, manufacturers show continued vigilance in terms of recovery and growth. Attend this general session to hear how Oracle solutions have enabled leading automotive, industrial manufacturing and aerospace and defense companies to grow customer relationship capital; accelerate cash flow; and optimize product, workforce, and operational performance.
Insurance
Adaptive Insurance Enterprise Transformation for Real Agility
Tuesday, 11:15-12:00 pmRoom 308
The insurance industry in this changing market is renewing its focus on agility. In this session, Oracle Insurance executives discuss Oracle's adaptive solutions for insurance, highlighting how adaptive insurance systems can help insurers respond rapidly, perform effectively, and win more business. Learn how Oracle insurance core solutions and Oracle’s suite of applications, technology, and hardware can accelerate your business transformation and increase business agility. Hear about new products, upgrades, and integrated solutions tuned to insurance industry needs. The Oracle OpenWorld Insurance track covers industry trends, challenges, and ways it works with insurers to help them meet business goals.
Utilities
Oracle Utilities
Tuesday, 11:15-12:00 pm
Room 213 A-B
This general session focuses on the incredible transformation in the utilities industry today and how Oracle is helping customers respond to these challenging times. Hear firsthand about best practices and lessons for building the next-generation utility. Learn how Oracle is embracing this transformational time and managing rising customer demands, the massive surge of information, the impact of renewable energy sources on the smart grid, the green agenda, smart metering, and more.
High Technology
High Technology Industry—Trends, Strategy, and RoadmapTuesday, 3:00-3:45 pm
Room 308
Life Sciences
Oracle Health Sciences Vision and Strategy
Tuesday, 3:00-3:45 pm
Room 208 A-B
In an attempt to address the challenges faced by the health sciences industry today, leading organizations are moving toward adapting their business processes while striving to modernize their software and hardware infrastructures. In this general session, you will hear from Oracle and its customers about how Oracle’s continued product innovation across the healthcare and life sciences industries assists organizations in addressing their most critical business challenges while offering complete, open, and integrated solutions.
Financial Services
Sponsored by GITEnabling Next Generation Financial Services with Oracle
Wednesday, 10:45-11:30 am
Room 308
With significant shifts in the Financial services landscape-emergence of new business models, competitive differentiation, changes in buyer preferences, and regulations--financial institutions must transform the way they run their business. Financial Insitutions need to build next-generation banking models and cater to the new customer segments with new sets of products and services. This general session addresses how Oracle's Financial Services Solution Footprint, will address the next-generation financial services requirements. The session will also focus on Oracle Financial Services Strategy and Offerings in China
Public Sector 
Sponsored by CSSWednesday, 10:45-11:30 am
Room 210 AB
This session provides an update on Oracle in government. You will learn how Oracle can help you achieve organizational goals through its recent acquisitions and integration strategies. A review of frequently asked questions addresses inquiries about Oracle in public sector.
Services, Transportation and Construction
Sponsored by CapgeminiInfrastructure Solutions--Powering the Services Economy
Wednesday, 10:45-11:30 am
Room 309 A
