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REDWOOD SHORES, Calif.
02-AUG-2005 05:00 AM
Forrester Research, a leading independent research firm, has cited Oracle as a leader in Enterprise CRM Suites in its latest Forrester Wave ranking. Forrester evaluated Enterprise CRM vendors in three overarching categories: current offering, strategy and market presence.
"Oracle is now the largest business applications vendor, as measured by employees, providing a depth of resources to develop products for, and market to, all major buyer segments, including CRM," reported William Band, analyst at Forrester. "Oracle has a full range of capabilities across all key components of CRM."1
Working from its independent labs and using vendor research from 94 buyer executives, Forrester analyzed strengths and weaknesses of the top enterprise CRM suites vendors across 177 criteria.
"This recognition from Forrester is yet another proof point that Oracle(r) CRM leverages enterprise information to drive profitable customer interactions," said Barbry Mcgann, vice president of CRM applications strategy at Oracle. "Through information-driven CRM, Oracle customers are succeeding every day driving incremental revenue, reducing interaction costs, and growing the value of their customer relationships."
The full Forrester Enterprise CRM Suites Wave report can be found at
http://www.oracle.com/corporate/analystportal/insider/forrester%20wave%20crm.pdf
1- Enterprise CRM Suites Scorecard Summary: Oracle, Forrester Research, Inc., July 2005
About Oracle
Oracle (NASDAQ: ORCL) is the world's largest enterprise software company. For more information about Oracle, please visit our Web site at www.oracle.com
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