Leading U.S. Consumer Product Company Deploys Oracle(r) Applications to Better Map Workforce to Strategic Business Objectives
New Oracle Human Resources Management System Delivers Greater Business Insight and Standardizes Processes for 30,000 Employees across Parent Company and 10 Subsidiaries
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REDWOOD SHORES, Calif.,
08-JUN-2006 05:00 AM
Oracle today announced that Hallmark Cards, Inc., the personal expression industry leader virtually synonymous with consumers' preferred brand of greeting card, has successfully implemented Oracle( Applications to standardize its human resource-related business processes and consolidate all employee information. As part of an ongoing effort to map its workforce to its strategic business objectives, the consumer product leader has deployed Oracle Human Resources Management System (HRMS).
Hallmark decided to retire its outdated and highly customized HR systems and standardize all people-related operations on the Oracle E-Business Suite. As a result, the company has simplified business operations and gained the flexibility to better manage its human resource (HR) and payroll functions. The new Hallmark system, named HR Direct, delivers greater business insight from one synchronized system that provides a single, accurate view of all HR information and operations for more than 30,000 employees across 50 U.S. and Puerto Rico. With Oracle, Hallmark plans to cut costs and achieve efficiencies throughout its recruit-to-retire business processes.
Consolidated Information Delivers Better Business Insight
Before standardizing its back-office business processes on Oracle, executives at Hallmark were challenged to attain timely, accurate information about compensation, performance management and recruiting, as well as analytics.
While each subsidiary operates autonomously, Hallmark Cards, Inc. provides the operational backbone. The Hallmark HR Direct project was part of the company's effort to achieve better business insight by consolidating systems and working to eliminate data redundancies.
After 24 months of migrating legacy processes and mainframe systems to Web-based Oracle Applications, Hallmark now benefits from software that helps automate and enable seamless communication and transactions across its business units. The company realizes benefits from a new system that routes information and HR transactions according to business rules defined by Hallmark. The Oracle software helps the company's workforce to be more productive, and to eliminate manual reporting practices.
Hallmark implemented the following applications, all part of Oracle E-Business Suite: Oracle Human Resources, Oracle Advanced Benefits, Oracle iRecruitment, Oracle Payroll, Oracle Self-Service HR and Oracle Time and Labor.
In the future, Hallmark plans to implement Oracle Business Intelligence Applications, which will help managers monitor and measure how HR investments and programs affect the company's bottom line. Oracle Business Intelligence Applications will also provide Hallmark's managers with a real-time view of their business via role-based dashboards. The secure system will equip users to view everything from high-level summaries all the way down to the source transactions.
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