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REDWOOD SHORES, Calif.
27-MAR-2006 05:00 AM
Forrester Research, a
leading independent research firm, has recognized Oracle's Siebel
Enterprise Marketing Suite as having the strongest product offering in
the latest Forrester Wave Evaluation: Enterprise Marketing Platforms,
Q1 2006. Forrester refers to this broader suite as the Marketing
Technology Backbone and the application layer is the Enterprise
Marketing Platform (EMP).
Siebel Enterprise Marketing Suite was rated
"Strong Performer" and was ranked first in the current offering in the
Forrester Waves for B2C and B2B Marketing platforms. Siebel Enterprise
Marketing Suite was also ranked first or second in the following
categories: Marketing Planning and Resource Management, Campaign
Management, Lead Management, Analytics and Reporting, Architecture and
other vertical capabilities including Loyalty Management and Trade
Promotions Management solutions. Siebel Enterprise Marketing Suite also
scored well for Application Usability and Interaction Management.
"Siebel Enterprise Marketing Suite provides the
broadest functionality in the market and is the best solution for B2B
marketers," reported Forrester Analyst Elena Anderson. "Siebel
Enterprise Marketing Suite offers top-notch analysis tools and very
strong campaign design and segmentation tools."1
To assess the state of the enterprise marketing
platform market, Forrester analyzed strengths and weaknesses of the top
enterprise eight CRM vendors across 168 criteria that incorporated
current offering, strategy and market presence.
"Marketing is at the center of our vision of
helping organizations of all sizes optimize their people, processes and
technology around their customers," Group Vice President of CRM
Applications at Oracle Anthony Lye. "Oracle is committed to CRM
leadership by demonstrating innovation and customer successes across
industries and helping organizations continually improve their
marketing effectiveness."
The complete Forrester Enterprise Marketing Wave report can be found at:
http://www.oracle.com/corporate/analyst/reports/ent_apps/crm/wave_ent_mktg.pdf
1 The Forrester Wave(tm): Enterprise Marketing Platforms, Q1 2006 by Elana Anderson, February 3, 2006
About Oracle
Oracle (NASDAQ: ORCL) is the world's largest enterprise software company. For more information about Oracle, please visit our Web site at http://www.oracle.com
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