Finalists for the "Excellence in Enterprise CRM" award were selected based on the performance and results generated from a CRM initiative that spanned multiple functions of the organization. The three finalists honored in this category included Siebel customers AIS, BNSF and HP.

"The Gartner CRM Excellence Awards are a benchmark for success in the CRM industry," said Oracle Senior Vice President of CRM Products Ed Abbo. "We believe Gartner's acknowledgment underscores how Oracle Siebel CRM enables companies to adapt to the constantly evolving needs of their customers. Our customers can rely on us as we enhance and evolve their software investments so they may continue to implement innovative, customer-centric strategies."

Gartner CRM Excellence Award candidates were evaluated on their ability to demonstrate excellence in CRM implementations as well as execution and support for using CRM applications and strategies to deliver a dramatically improved customer experience, while powering growth in both revenue and the customer base.

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