Famous Footwear expects the Oracle Retail system to play an important role in maintaining its brand image for providing customers with fresh styles and high-quality footwear at a value. The company, which operates more than 980 retail stores in the United States, recently completed the Oracle Retail Price Optimization update across its entire business.

"Oracle Retail Price Optimization will provide insight into consumer demand for styles and trends, which helps us create pricing that shoppers consider a value," said John Dembinski, Vice President-Merchandise Planning and Allocation for Famous Footwear. "Our customers expect fresh, trend-right product in our stores, and the system will help us deliver on that promise."

Oracle Retail Price Optimization enables Famous Footwear to analyze current and historical sales, inventory and pricing. To do this, the system streamlines many data sources to provide merchants and buyers a single source of information about item performance and inventory levels. The system then recommends pricing opportunities and predicts the impact of various promotions and pricing levels on margins and inventory "sell-through," or how quickly a pair of shoes is purchased once it arrives on the shelves.

"Famous Footwear is a great example of a leading retailer that is working with Oracle Retail to benefit its consumers," said Dan Stoks, Senior Vice President Global Sales, Oracle Retail. "We are pleased to be working with them and believe the Oracle system will have a tremendous impact on the overall shopping experience of their customers as well as the margins and performance across their retail stores."

About Famous Footwear
Famous Footwear is America's largest footwear chain selling branded footwear for the entire family. With stores in every state, Famous Footwear ranks among the top retailers of such well-known brands as Nike, adidas, Skechers, Buster Brown and New Balance. Famous Footwear is proud to be a national partner of the March of Dimes, and sponsors WalkAmerica events in more than 1,000 communities nationwide. Famous Footwear is a division of Brown Shoe Company, Inc. (NYSE: BWS), which has $2.3 billion in sales as a retailer and wholesaler of footwear. For more info, visit the company's web site at www.famousfootwear.com.

About Oracle Retail
Oracle is the number one provider of innovative and comprehensive industry software solutions for retailers - enabling organizations to serve their customers better by applying insight into daily business decisions for more profitable results. With software that provides supply chain, operations, merchandising, store systems, optimization and information technology solutions, Oracle partners with the world's leading retail companies, including 17 of the top 20 retailers worldwide, to transform the economics of their businesses.

About Oracle
Oracle (NASDAQ GS: ORCL) is the world's largest enterprise software company. For more information about Oracle, please visit our Web site at http://www.oracle.com