With this announcement, Oracle is reinforcing its commitment to bringing best-in-class products to new customers while continuing to support companies that are already leveraging Demantra solutions such as Applica, Baxter, Welch's, Wiltons, V-Tech, and 20th Century Fox. Relying on Demantra, companies have been able to achieve higher forecast accuracy, better inventory turns, increased order fill rates and reduced price protection claims with less planning effort.

"We've been successfully relying on Demantra to support a consumer-driven planning process, enabling collaboration between our sales and supply chain teams and retailers' buyer and replenishment teams," said VTech Senior Vice President Telecommunication Products Business Nick Delany. "The integration of this type of software and compatibility with other Oracle systems is assured. So to us, it's a very good thing."

Latest Release Enables Better Forecasting and Demand Management Capabilities Oracle's Demantra 7.1.1 adds new capabilities for existing and new customers including support for Oracle Fusion Middleware, improved planner productivity, enhancements to data loading and export, new demand analysis worksheets and series and data security enhancements. This latest release also enables companies to model more precise statistical forecasting, analysis and collaboration scenarios without special training or IT support.

Pre-built Integration with Oracle Applications Enables More Profitable Operations
Oracle's Demantra 7.1.1 enables seamless, pre-configured integration with the Advanced Planning applications within the Oracle E-Business Suite and Oracle's JD Edwards EnterpriseOne. This effectively reduces setup, configuration and on-going maintenance costs for customers as Demantra shares the same demand and master data as the Oracle Applications. In addition, customers can rapidly extend their planning solution footprint to areas such as strategic network optimization, distribution and supply planning and inventory postponement optimization. For example, customers can simulate supply chain risk scenarios in strategic network optimization using Demantra's consensus forecast scenarios as input, as well as drive production and distribution planning of the same demand signal; or, customers can determine their inventory postponement strategy based on the forecast and demand variability as calculated in Demantra.

The demand-driven planning capabilities in Oracle's Demantra enable companies to sense demand at a granular level, in real-time and closer to the point of consumption. Other attributes of this integration include:
* Preconfigured worksheets for demand analysis and waterfall analysis
* Forecast archiving to preserve the current period's forecast
* Preconfigured workflows for planner notifications and approval processes
* Access to series, levels and menus based on security settings for groups and users, and * A tightly integrated user experience.

"The complexities of today's global and decentralized business environment have placed increased pressure on companies to align their operations with strategic goals in order to be profitable," said Oracle Vice President Product Strategy Jon Chorley. "By integrating Demantra into Oracle's Advanced Planning applications, we are giving companies the tools to better predict, shape, and respond to demand in order to uphold the operational and strategic goals of their companies."

General Availability
Oracle's Demantra 7.1.1 is currently available as a stand-alone product or as part of the Oracle E-Business Suite or Oracle's JD Edwards EnterpriseOne. Customers may continue to rely on previous versions of Oracle's demand planning capabilities or decide to upgrade to Demantra Demand Management. Oracle's Demantra 7.11 leverages Oracle's leading infrastructure software including Oracle Database and Oracle Fusion Middleware while retaining the ability to connect to non-Oracle technologies and ERP systems.

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