The Oracle applications help Bare Escentuals integrate demand chain planning and forecasting with supply chain execution by placing central retail operations on a common platform. Previously, the company used disparate systems for order management, planning, inventory, production and electronic data interchange and struggled to get an accurate view of inventory and demand across retail channels.

"Oracle Applications are helping us seamlessly manage all aspects of our operations including the tens of millions of units a year that pass through our warehouses," said Bare Escentuals CIO Paul Wagner. "We are extremely satisfied with our Oracle investment and the unprecedented transparency and financial visibility it is providing management into what is happening within our business."

Bare Escentuals implemented the Oracle E-Business Suite after a comprehensive review of solutions from vendors in the ERP market. The company selected Oracle based on the out-of-the-box functionality of its applications. The retailer determined that Oracle provided a superior functional solution that satisfied its immediate business needs while also possessing the required ability to scale and support continued growth.

As the leader in the cosmetic market, Bare Escentuals utilizes a distinctive marketing strategy and multi-channel distribution model that reinforces the authenticity and premium image of its brands. The Oracle E-Business Suite is helping the company improve customer satisfaction in premium wholesale channels while also supporting substantial growth within its direct-to-consumer business.

"Bare Escentuals' popularity and success is largely the result of the unique business strategy the company employs to build brand awareness and increase customer loyalty," said Oracle Senior Director, Retail Gladys Lau. "The Oracle E-Business Suite is supporting Bare Escentuals' continued growth by providing vastly improved business processes and a workflow that makes sense for the organization."

About Bare Escentuals
Bare Escentuals, Inc. is one of the fastest growing prestige cosmetic companies in the United States and a leader in mineral-based cosmetics. The Company utilizes a distinctive marketing strategy and multi-channel distribution model to develop, market and sell cosmetics, skin care and body care products under its i.d. bareMinerals, i.d., RareMinerals and namesake Bare Escentuals brands, and professional skin care products under its md formulations brand through infomercials, home shopping television, specialty beauty retailers, company-owned boutiques, spas and salons and online shopping.

About Oracle
Oracle (NASDAQ GS: ORCL) is the world's largest enterprise software company. For more information about Oracle, please visit our Web site at http://www.oracle.com