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Oracle Announces Siebel CRM Mobile for BlackBerry Platform
Oracle Provides Simple, Powerful CRM Offering for the Mobile Enterprise
REDWOOD SHORES, Calif.   08-NOV-2007 05:00 AM    Oracle today announced the new Siebel CRM Mobile for the BlackBerry(R) platform, the latest offering delivering Oracle's leading CRM applications and capabilities to BlackBerry(R) smartphone users. Created as a result of the close collaboration between Oracle and Research In Motion (RIM), Siebel CRM Mobile now provides customers with secure mobile CRM functionality that mirrors the simplicity of the BlackBerry email experience. This offering is available to existing Siebel Wireless customers and leverages the open and flexible development platform provided by the BlackBerry(R) Mobile Data System (BlackBerry MDS) to simplify integration with web services exposed by Oracle's Siebel CRM.

Siebel CRM Mobile enables users to easily and securely access Siebel CRM applications from BlackBerry smartphones and enjoy the superior mobile experience provided by the push-based BlackBerry system architecture. The offering enables access to the most up-to-date CRM data online or offline, giving users the ability to take immediate action on critical notifications. By leveraging the advanced wireless security, connectivity and manageability of the BlackBerry platform, Siebel CRM customers worldwide can further realize the value of their Siebel CRM investment by expanding access to their mobile users.

Enterprises can already wirelessly access Siebel CRM through the BlackBerry(R) Browser. Siebel CRM Mobile goes further by providing an additional level of integration with the BlackBerry platform to make important real-time CRM data available to sales forces, executives and field service engineers. With instant access to important CRM information, BlackBerry smartphone users can make even more productive use of their time out of the office. This enables offline use of Siebel CRM on BlackBerry smartphones to manage all aspects of customer interviews, services tasks, assess critical corporate data, and to collaborate more effectively with other team members. Providing wireless access to the latest CRM data available allows stakeholders to deliver more effective customer service and more efficient opportunity management in the field, which enables lower costs, increased profitability and predictable revenue growth.

"BlackBerry smartphones are 'must-have' tools for millions of professionals in thousands of organizations around the world," said Oracle Vice President of CRM Strategy Mike Betzer. "The new Siebel CRM Mobile couples the BlackBerry platform's renowned ease-of-use with the power of Siebel CRM applications for an unrivaled, on-premise CRM mobile solution."

"Usability, reliability and security are key requirements for mobile deployments in the enterprise," said Jeff McDowell, Vice President, Global Alliances at Research In Motion. "We are pleased to work with Oracle to enable tighter integration between the BlackBerry platform and Oracle's CRM solution via BlackBerry MDS."

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Oracle (NASDAQ: ORCL) is the world's largest enterprise software company. For more information about Oracle, please visit our Web site at http://www.oracle.com

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Oracle is a registered trademark of Oracle Corporation and/or its affiliates. The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM assumes no liability and makes no representation, warranty or guarantee in relation to third party products or services. Other names may be trademarks of their respective owners.

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