• Aditya Birla Retail Limited, a part of India's top business group with a turnover of USD 24 billion - Aditya Birla Group, has selected Oracle(r) Retail merchandising, planning and supply chain applications to help drive its retail growth plans in the country.
• Aditya Birla Retail has aggressive plans for the retail space and plans to set up a number of formats under the 'more' brand.
• Aditya Birla Retail chose Oracle Retail applications over competing products including SAP. One of the key reasons for selecting Oracle Retail applications is that they offer the flexibility to support multiple store formats.
• Aditya Birla Retail's ambitious plan to transform the Indian retail sector will be supported by a strong IT backbone built on Oracle Retail applications. The company also will use Oracle Financials, part of the Oracle E-Business Suite, as well as infrastructure software including Oracle Fusion Middleware and Oracle Database.
• The Indian retail sector, which is the fifth largest retail destination globally, and is estimated to grow from US$ 330 billion in 2007 to US$ 427 billion by 2010 and US$ 637 billion by 2015. Simultaneously, organised retail, which presently accounts for 4 percent of the total market, is likely to increase its share to 22 percent by 2010.

Supporting Quotes

• "We want to offer our retail customers the best choices. Our IT backbone, of which Oracle Retail Applications are key components, will help us do that. Oracle Retail applications will support our different store formats and help us roll out our new stores faster," said Sumant Sinha, Chief Executive Officer, Aditya Birla Retail Limited.
• "Aditya Birla Retail's aggressive growth plans present an exciting opportunity for us to put to use the world leading Oracle Retail applications. Aditya Birla Retail's IT infrastructure will help set a benchmark of using IT for customer acquisition and retention in the Indian retail industry," said Mukesh Mathur, director and business head, Oracle Retail India.

Supporting Resources

• Oracle Demonstrates Industry Leadership at World Retail Congress
• Oracle in Retail
• Oracle Retail Customer Success
• Oracle E-Business Suite

About Aditya Birla Group
A US $24 billion corporation with a market cap of US $31.5 billion and in the league of Fortune 500, the Aditya Birla Group is anchored by an extraordinary force of 100,000 employees, belonging to 25 different nationalities. In India, the Group has been adjudged "The Best Employer in India and among the top 20 in Asia" by the Hewitt-Economic Times and Wall Street Journal Study 2007. Over 50 per cent of its revenues flow from its overseas operations. The Group operates in 20 countries: India, Thailand, Laos, Indonesia, Philippines, Egypt, China, Canada, Australia, USA, UK, Germany, Hungary, Brazil, Italy, France, Luxembourg, Switzerland, Malaysia and Korea.

About Oracle Retail
Oracle is the number one provider of innovative and comprehensive industry software solutions for retailers - enabling organizations to serve their customers better by applying insight into daily business decisions for more profitable results. With software that provides supply chain, operations, merchandising, store systems, optimization as well as enterprise applications and infrastructure software, Oracle partners with the world's leading retail companies, including 20 of the top 20 retailers worldwide, to transform the economics of their businesses.

About Oracle
Oracle (NASDAQ: ORCL) is the world's largest enterprise software company. For more information about Oracle, please visit our Web site at http://www.oracle.com.