Wind River Uses Oracle to Gain Deeper Customer Insight
Leading Software Device Maker Experiences Business-Transforming Success with Deployment of Oracle Products
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REDWOOD SHORES, Calif.,
04-FEB-2008 05:05 AM
Oracle today announced that Wind River, the global
leader in device software optimization, has standardized its business operations
on the Oracle(R) E-Business Suite, Oracle's Siebel CRM, and components of Oracle
Fusion Middleware that include Oracle SOA Suite, Oracle Business Intelligence
Suite Enterprise Edition, and the Oracle Customer Hub, a part of the Oracle
Master Data Management offering, in order to address company-wide customer
information issues. By selecting and deploying proven SOA, data management, and
Business Intelligence components of Oracle Fusion Middleware, Wind River now has
a cleaner, more efficient customer database, an effective and streamlined
order-to-cash process and better access to information.
With more than 1,400 employees and thousands of
customers, Wind River enables companies to develop and run device software
faster, more reliable, and at a lower cost. When Scott Fenton, CIO of Wind River
Systems, took over in August 2006, he realized that the company was suffering
from a negative business impact due to the company's poorly integrated
applications and unreliable customer information. Salespeople were unable to
obtain an accurate rundown of customers' current product holdings. Orders were
often transmitted and shipped improperly due to customer data errors and
duplication, resulting in a costly and inefficient order-to-cash process. Sales
reports were still created manually and delivered in days, rather than
hours.
In order to improve Wind River's business
operations, Fenton undertook a major multi-solution Oracle implementation. Over
the past year, Wind River thoroughly cleansed its data with an upgrade from
Siebel CRM Release 6.3 to Release 7.8, and then implemented Oracle SOA Suite and
Oracle Customer Hub to deliver complete integration between Siebel CRM and the
Oracle E-Business Suite. The results of these deployments have already created
incredibly clean records, a streamlined cash-to-order process, and a massive
reduction in data duplication. Wind River also deployed Oracle Business
Intelligence Suite Enterprise Edition to arm its sales staff with the right
tools to create web-based dashboards for state-of-the-art sales reports. There
are 500 users currently on the system.
"The deployment of Oracle was a 'must-do' for Wind
River Systems to reach the next level of growth and efficiency," said Fenton.
"By choosing best-of-breed SOA software for our current and future business
systems, we can now deliver even greater service to our customers and focus on
implementing new, powerful processes for our company."
"Standardizing on a proven SOA platform is the best
way for customers to add business value from IT investments, while reaping the
benefits of the most current and accurate customer information," said Jesper
Andersen, Senior Vice President of Application Strategy at Oracle. "Wind River
Systems is a stellar example of how companies can transform their business
processes, and realize the potential of SOA. We look forward to working with
Wind River for their future technology initiatives."
In addition to having internal business sponsors who
drove the success of this project, Wind River credited their relationship with
Oracle Consulting Services as an exceptional resource that contributed to their
positive outcome.
About Oracle
Oracle (NASDAQ: ORCL) is the world's largest enterprise software
company. For more information about Oracle, please visit our Web site at
http://www.oracle.com
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