The GCG EMEA sales force, responsible for targeting its broad portfolio of technologies, products and services to the graphic communications market, expects to have Siebel CRM On Demand fully implemented by 1st May 2008. The move will provide all sales staff with a highly responsive, fully integrated client view across all sales channels and existing customer relationships.

"Once Siebel CRM On Demand is fully operational across our EMEA sales teams, we look forward to having a more proactive and collaborative approach to our sales activities," explains Ingmar Hermans, Sales Operations Director, Kodak's Graphic Communications Group. "From an analytical perspective, Siebel CRM On Demand will provide us with the reporting functionality we need. From ad-hoc pipeline reports through to revenue assumptions based on product, regions or members of staff, Siebel CRM On Demand will help us gain a real-time view of existing and future sales opportunities."

Prior to working with Oracle, Kodak's GCG sales force relied heavily on Excel spreadsheets for pipeline and opportunity management. For contacts management, Kodak sales representatives each used their own system, including emails, spreadsheets and PDAs. In future, all interactions with existing and prospective customers will be managed centrally and available across the EMEA sales teams.

"Siebel CRM On Demand will act as the backbone for all of Kodak's GCG European sales operations," explains Loïc le Guisquet, Senior Vice President for Applications, Oracle EMEA. "With such a geographically dispersed workforce, the GCG can expect a more cohesive and proactive approach to its relationships with current and prospective customers. Siebel CRM On Demand is designed to work in demanding environments such as this, and we look forward to working closely with the GCG over the forthcoming years to ensure our technology is helping them to achieve sales objectives."

After a lengthy evaluation, Kodak's GCG chose Siebel CRM On Demand based on three factors. Firstly, the advanced functionality and rich feature-set of Siebel CRM On Demand, followed by the cost effectiveness of the solution and its ease of integration and management.

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About Eastman Kodak Company
Kodak is the world's foremost imaging innovator. With sales of $10.7 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak's system of digital and traditional products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using KODAK Solutions for prepress, conventional and digital printing and document imaging; and Creative Professionals rely on KODAK Technology to uniquely tell their story through moving or still images

About Oracle
Oracle is the world's largest enterprise software company. For more information about Oracle, visit our Web site at: http://www.oracle.com

About Siebel CRM On Demand
The Company's comprehensive, Software-as-a Service (SaaS) CRM solution, Siebel CRM On Demand delivers low-risk, hosted customer relationship management that can help customers accelerate sales, improve marketing and deliver consistent customer service. With customers that include leading SMB and Enterprise organizations globally, Siebel CRM On Demand is the most complete hosted CRM solution for accelerating business results.

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