|
Today, Oracle and Demantra, Inc. ("Demantra") announced that they
have entered into a definitive agreement whereby Oracle will acquire Demantra.
We would like to take this opportunity to pledge our continued commitment
to the success of your business and outline the benefits this transaction
will deliver, once completed.
Demantra is a best-in-class provider of demand management, sales &
operational planning and trade promotions management solutions. Demantra
was founded in 1996 with a vision to deliver demand-driven planning
solutions that enable the convergence of sales, marketing and the supply
chain to create and execute a "one-number plan." Demantra's
Spectrum Suite combines the strength of innovative, deep analytics
with strong business-centric collaboration. Demantra’s customer
base includes marquee names in multiple key industries including consumer
packaged goods, consumer durables, media & entertainment, medical
devices and retail. Demantra is headquartered in Waltham, Massachusetts
and has assembled one of the largest teams focused on demand chain planning
solutions.
With this acquisition, Oracle plans to offer customers a compelling, comprehensive solution for the extended enterprise that enhances demand visibility with powerful analytics for more accurate demand-driven planning, forecasting, and modeling. Oracle and Demantra have complementary products with a shared focus that information and adaptive business processes are key to achieving corporate supply chain goals. We are also committed to supporting our respective customers, which include many of the most successful companies in the world. With Demantra's proven demand chain solutions, and Oracle's leading technology infrastructure and existing ERP and supply chain applications, we plan to provide a seamless solution for the lean enterprise.
Through the combined leading-edge solutions and talents of Oracle and Demantra,
and the complementary strengths of our global partner ecosystem, partners
will gain access to a broader, more comprehensive solution to effectively
respond to industry trends that are driving the demand for complex demand
and supply chain planning solutions.
The combination of Oracle and Demantra is expected to provide partners
with the following benefits:
- Work with single vendor to address customer needs for demand management,
supply chain planning, promotion planning and execution, ERP, CRM,
analytics and infrastructure software. Benefit from Oracle's worldwide
resources and Demantra's best-in-class demand driven enterprise planning
solutions.
- System Integrators specializing in demand management, supply chain
and promotion planning will be able to provide world-class solutions
to customers globally, across multiple industries, with an expanded
application footprint and strengthened go-to-market capabilities.
- We plan to broaden existing ISV and developer partnerships and establish
new partnerships to compete with a combined footprint. We will work
to develop product roadmaps that consider input and feedback from
customers.
- Offer your customers access to Demantra's comprehensive capabilities
and a compelling end-to-end solution footprint.
We are excited about this acquisition and how it will accelerate innovation
in supply chain planning and management. Oracle is committed to ensuring
the highest level of support for your customers' software investments,
continuity of service, and, ultimately, the implementation of solutions
that are less complex and easier to maintain. We will be hosting an
online Customer and Partner Town Hall Meeting on June 13 , 2006 at 8:30
a.m. PT. Information about this meeting and other information about
the transaction can be found at http://www.oracle.com/demantra.
We appreciate your continued support.
Sincerely,
Doug Kennedy
Vice President,
Worldwide Alliances and Channels
Oracle
|
