Leaders Circle

Consumer Products Summit

Building Brand Advocacy Through Digital Consumer Engagement

Learn from industry leaders how to leverage the power of digital consumer engagement to build brand loyalty and advocacy, increase sales, and drive profitability.

It is increasingly difficult to target, reach, and satisfy consumers. Brand loyalty is decreasing and retailer private-label offerings are gaining market share. Consumer goods companies are experimenting with new ways to establish and enhance direct, two-way relationships with consumers across multiple channels by leveraging the digital revolution. With the advent of personalized digital marketing, social and mobile engagement, and rich consumer insights, brands now have an unprecedented ability to engage directly with consumers, shifting the balance of power between manufacturers and retailers.

Join the Consumer Products Summit at the Leaders Circle @ OpenWorld 2013 and learn about successful strategies and engagements.

Summit Highlights include:

  • Consumer insights power personalized digital interactions
  • How mobility has enabled direct-to-consumer engagement
  • The impact of using social media to drive brand advocacy
  • How social communities can be leveraged to drive crowd-sourcing innovation
  • How insight-driven trade management drives consumer engagement at the store

Who Should Attend:

  • CMOs (Chief Marketing Officers)
  • Executive vice presidents/senior vice presidents/vice presidents of marketing, digital marketing, sales
  • CIOs, vice presidents of IT

When: Wednesday, September 25, 2013
Time: 2:00 p.m.–5:30 p.m.
Where: Fairmont San Francisco, Pavilion Room


Agenda

Wednesday, September 25

12:30 p.m.–2:00 p.m.

Networking Lunch (all Leaders Circle attendees)

Grand Ballroom

2:00 p.m.–2:10 p.m.

Welcome

Bernard Goor, Vice President, Process and Consumer Goods Industries, Oracle

2:10 p.m.–3:00 p.m.

Behind Closed Doors: CMOs Weigh-In on Building Brands, Engaging Consumers, and Not Being Left Behind

Pete Krainik, Founder and CEO, The CMO Club

3:00 p.m.–3:50 p.m.

Customer Panel: The Evolution of Direct-to-Consumer Engagement in Today’s World

Greg Piche, Associate Research Fellow of “CloroxConnects”, The Clorox Company

David Roszmann, Chief Operating Officer, Chicken of the Sea International

Rene Van Gelderen, Chief Information Officer, Deli XL

Brian Mitchinson, Senior Vice President of Marketing, Wunderman

Moderator: Carey Wong, Industry Principal, Retail and Consumer Goods, Oracle

3:50 p.m.–4:00 p.m.

Break

4:00 p.m.–4:30 p.m.

Driving Consumer Engagement in Consumer Goods

Melissa Boxer, Vice President, Product Marketing, Loyalty and Customer Hub, Oracle

4:30 p.m.–5:00 p.m.

Panel Discussion: CX for Consumer Goods

Bernard Goor, Vice President, Process and Consumer Goods Industries, Oracle

Carey Wong, Industry Principal, Retail and Consumer Goods, Oracle

5:00 p.m.–5:10 p.m.

Closing Remarks and Q&A

Bernard Goor, Vice President, Process and Consumer Goods Industries, Oracle


Speakers