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Monday, July 30 | Tuesday, July 31 | Wednesday, August 1 | Thursday, August 2
Conference keynotes by Oracle executives and other industry luminaries.
All keynotes are held in the Grand Ballroom at the Shanghai International Convention Center.
MONDAY | July 30 | 15:30 - 16:30 HRS
Derek Williams | Executive Vice President, Oracle | Biography
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WELCOME TO ORACLE OPENWORLD |

Uday Kumaraswami | Vice President, Consulting and Integration, HP Services, Technology Solutions Group, Asia Pacific & Japan | Biography
HP AND ORACLE: BETTER TOGETHER
As the world's leading IT company, HP is working with Oracle to provide a range of solutions for our customers worldwide. Uday Kumaraswami describes the strong relationship between HP and Oracle and outlines two key initiatives that the companies are driving together. The first of these—the Fusion Middleware Program—builds on HP's hardware and consulting strengths and focuses on service-oriented architecture, enterprise content management, and business information optimization, combined with the Oracle Fusion Middleware suite of applications. The Application Modernization Initiative is a joint program between HP, Oracle, and Intel that provides a proven path forward for organizations looking to refresh their legacy applications, whether on mainframes or existing midrange systems.
TUESDAY | July 31 | 9:00 - 10:45 HRS
Charles Phillips | President, Oracle | Biography | Download keynote (PDF)
Chuck Rozwat | Executive Vice President, Server Technologies, Oracle | Biography | Download keynote (PDF)

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ENABLING THE INNOVATION AGE—ORACLE DATABASE 11g
As information evolves and expands, businesses need a road map for managing information in a secure, reliable, and cost-effective way. But managing information may not be enough in a new global economy: companies need to innovate to grow. As we move from the information age into the innovation age, Oracle software—with its advanced grid computing technology—adapts to your changing needs and provides the performance your business systems require, so you can spend less time managing data and more time growing your business. Join Oracle President Charles Phillips and Oracle Executive Vice President, Server Technologies, Chuck Rozwat as they talk about the products Oracle is delivering now and in the future to help transform your business into an information-driven, innovative enterprise. |

Guo Wei | Vice Chairman, President, and Chief Executive Officer, Digital China Holdings Limited | Biography
GROWTH COMES FROM INNOVATION—AND INNOVATION LEADS IT SERVICE
Digital China is the largest and most influential IT company in China. But with fierce
competition and the rapid development of new technologies, how will it maintain
its leadership? Join Digital China CEO Guo Wei as he introduces the company's
Enterprise Comprehensive Innovation System. Based on four principles—Service,
Solution, System, and Spirit—this system will help the company dynamically adapt to
the market to continuously improve its service capabilities and creatively meet market
requirements through differentiated service offerings. As part of its implementation
of the system, Digital China has reinforced its cooperation with partners, including
Oracle. Learn about the innovation that has resulted from the combination of Digital
China's unique industry research and Oracle's leading software technologies.
WEDNESDAY | August 1 | 9:00 - 10:30 HRS
Hasan Rizvi | Vice President-Development, Oracle | Biography | Download keynote (PDF)
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THE MIDDLEWARE REVOLUTION
Service-oriented architecture (SOA) and middleware have dramatically improved
application architecture, enhancing business process flexibility, offering better-quality
information, and lowering information technology costs. New technology advances in
areas such as service fabrics, business process management, real-time business analytics,
identity management, enterprise collaboration, and grid computing promise to further
accelerate business transformation. |
THURSDAY | August 2 | 9:00 - 10:30 hrs
Mitsuo Yamaguchi | Vice President and Chief Executive Officer, Service and Global Business Information and Telecommunication Systems Group, Hitachi, Ltd.
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uVALUE: ENABLE CUSTOMERS TO INNOVATE
Ubiquitous information society has come. Hitachi believes knowledge based society will come after ubiquitous society. Hitachi defines knowledge is the source of "Value" creation. Fusion of real and IT creates innovation. Knowledge supports fusion of real and IT. Real, IT and knowledge form the infrastructure to create new "Value". Collaborative IT infrastructure that realizes Value creation and accelerate Value circulation. Hitachi has various product lineup for the ubiquitous infrastructure. Over this speech Hitachi will introduce our products, services and best practices are related to collaborative value creation leads to customer innovation. Hitachi provides collaborative value creation by uVALUE. |

Jesper Andersen | Senior Vice President, Applications Strategy, Oracle | Biography | Download keynote (PDF)
APPLICATIONS UNLIMITED
Oracle Applications are delivering real business value today, giving customers the confidence and choices they need to run their businesses better, get better results, and be more competitive. Jesper Andersen showcases the value of current Oracle product lines and describes Oracle’s strategy for providing ongoing investment in those products while simultaneously building the next generation of applications.
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EXHIBITION HALL HOURS
Monday July 30
Grand Opening Reception
4:30 - 6:30 p.m.
(16:30 - 18:30 hrs)
Tuesday July 31
11:15 a.m. - 6:00 p.m
(11:15 - 18:00 hrs)
Wednesday August 1
10:00 a.m. - 6:00 p.m.
(10:00 - 18:00 hrs)
Thursday August 2
10:30 a.m. - 2:30 p.m.
(10:30 - 14:30 hrs)
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