Oracle Asia Pacific
Goes For Market Leadership In Enterprise Applications
Focused Team and Management, Oracle
E-Business Suite 11i.10, Strategic Programs for HRMS and Smaller Businesses
- Key to Helping Accelerate Growth of Regional Applications Business
Hong Kong, December 7, 2004 - Oracle
outlined today its market-driven strategy to grow its applications business
significantly and gain leadership in Asia-Pacific’s enterprise applications
market. The applications business is a major focal point of Oracle’s longer-term
market strategy and growth.
Oracle’s three-pronged approach for its applications
business in Asia Pacific is focused on:
- Helping companies of all sizes – from small businesses
to global enterprises – to reduce the cost and complexity associated
with information technology (IT) and business systems management;
- Addressing the needs of key industries; and,
- Accelerating growth by addressing new opportunities
in emerging markets, including China and India.
Underpinning Oracle Asia Pacific’s unprecedented focus
to accelerate its applications business is the recent alignment of its
regional operations around three focus areas – Applications, Technology
and Industries. With dedicated management, sales, consulting,
market development and support resources for each business unit, Oracle
has significantly enhanced capability to meet the evolving needs of its
customers and to strategically address new revenue opportunities in each
area.
The company’s strategic focus on applications
and key industries, coupled with its solutions leadership with the latest
applications release Oracle E-Business Suite 11i.10, place Oracle in the
strongest position yet to achieve leadership in the highly competitive
enterprise applications market.
Dedicated Resources and Leadership to Address
Opportunities and Drive Applications Business
Oracle has continued to gain momentum by working closely
with customers, industry-specific user groups and partners to help drive
development and adoption of Oracle applications. More than 2,000 customers
in Asia Pacific are using Oracle applications – including enterprise resource
management (ERM); supply chain management (SCM), customer relationship
management (CRM), as well as market-leading applications technology. Organisations
are effectively integrating and managing information and business processes
across the enterprise, enabling them to reduce IT cost and complexity,
enhance business visibility and intelligence, and achieve faster return
on investments (ROI).
Oracle has a rapidly growing network of partners
in Asia Pacific to implement and support Oracle applications. Independent
software vendors and system integrators also develop their own applications
software to run on the Oracle platform and integrate with Oracle applications.
Partner solutions developed on the integrated Oracle Information Architecture
ensures the least integration complexity and costs to end customers.
To achieve its goal to significantly accelerate growth
and market share, Oracle has put in place dedicated management, sales,
marketing, market development, consulting and support teams to focus exclusively
on driving its applications business.
Mark Gibbs, a 13-year Oracle veteran with experience
in management, consulting and business development, has been appointed
to lead the Applications business unit. Gibbs is developing and managing
the applications sales and partner channel, as well as executing a market
strategy focused on addressing the needs of existing and prospective customers,
along with new market opportunities.
"The Applications team in Asia Pacific has core Oracle
and industry expertise that will help us achieve our goal of market leadership
in applications," said Mark Gibbs, vice president, Applications, Oracle
Asia Pacific. "Oracle’s unique proposition in the industry is the ability
to provide end-to-end information management software solutions – from
business applications to core technology. Since applications in the Oracle
E-Business Suite 11i.10 are built on a single, unified Information Architecture,
the single data model ensures that customers benefit from consistent,
accurate and enterprise-wide data. The result of this is improved business
intelligence and operational performance, as well as significant cost
savings by eliminating the need for software integration. These are key
factors for companies to reduce complexity and total cost of ownership
of their IT infrastructure."
Key Enhancements in 11i.10: Industry Breadth
and Depth, Business Intelligence
Enhancements in the latest version of its applications,
Oracle E-Business Suite 11i.10, delivers to customers in Asia Pacific
global best practices, solutions and services. Oracle E-Business Suite
11i.10 offers 19 industry specific versions and significant new industry-specific
functionality, extending Oracle's tradition of delivering solutions that
meet the unique needs of the private and public sectors that it serves.
The enhanced industry-specific capabilities enable Oracle
to address customers’ requirements, particularly in the key focus industries
in Asia Pacific. These industries include: Automotive and Industrial Manufacturing
(AIM); Consumer Goods and Retail; Communications, Media and Utilities
(CMU); Financial Services (FSI); Government, Education and Healthcare
(GEH); High Tech; and, Travel and Transportation.
Oracle E-Business Suite 11i.10 also includes significant
new business intelligence capabilities designed to deliver detailed intelligence
at a dramatically lower cost than traditional intelligence projects. In
addition, customers can take advantage of enhanced integration capabilities
between Oracle and third-party software that facilitates gradual adoption
of Oracle applications and automation across heterogeneous environments.
Spotlights on HRMS and Smaller Businesses in
Asia Pacific
With growing demand from companies to leverage IT strategically
to improve business performance and overall competitiveness, Oracle sees
strategic opportunities to work with companies in Asia Pacific in specific
areas, including:
- Human resource management – There are many challenges
associated with managing human capital in the highly populous, and geographically
and culturally diverse Asia Pacific region. Oracle offers expertise
and a complete Human Resource Management solution (HRMS) that enable
companies to leverage technology and global best practices to align
the workforce to business objectives and to systematically grow and
reward talent as strategic resources.
- Small and mid-sized enterprises (SMEs) – There is
an increasing need among SMEs in Asia Pacific to improve internal processes,
management control and visibility, and manage customer relationships.
To enable companies to grow and compete globally, Oracle offers a packaged
solution – the Oracle E-Business Suite Special Edition (EBSSE) – which
delivers a powerful yet low-cost solution that can be implemented quickly
for fast return on investment (ROI). Oracle E-Business Suite Special
Edition streamlines critical business functions and processes including:
financials, sales order management, inventory, purchasing, customer
relationship management (CRM) sales and service, discrete manufacturing
and business intelligence.
"Oracle is committed to meeting the needs of our customers
in every market," said Gibbs. "We will continue to grow our presence and
support to our customers, having made significant steps of aligning our
business, investing in dedicated people and resources, and providing the
architecture and applications that deliver significant business benefits."
About Oracle
Oracle (NASDAQ: ORCL) is the world's largest enterprise software company.
For more information about Oracle visit our Web site at www.oracle.com.
Trademarks
Oracle is a registered trademark of Oracle Corporation and/or its affiliates.
Other names may be trademarks of their respective owners.
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