Oracle Provides Media and Entertainment Solutions from
Content Development through Delivery and Settlement
Oracle® Media and Entertainment Solutions Help Optimize Content Deployment,
Provide Targeted Promotions and Create New Revenue Streams
Hong Kong , November 1, 2007 - Oracle today announced it has seen strong adoption of its solutions among media and entertainment companies in Asia Pacific. Companies including China's language search engine company Baidu and Xinhua News Agency; India's Amar Ujala and Tata Sky; and Indonesia's Global TV join a growing list of customers that use Oracle to manage information and content assets, protect intellectual property rights, ensure information quality, manage projects, revenues and financials, as well as reduce infrastructure costs. Globally, Oracle's media and entertainment solutions are also used by leaders in media and entertainment - HarperCollins Publishers, Home Box Office (HBO), Lucasfilm and Warner Music Group.
Oracle brings together a unique portfolio of proven software that enables media and entertainment companies to develop highly profitable business models in a fast-changing environment. The solutions help provide a cost-effective, future-proof IT infrastructure with market leading applications that underpin and facilitate rapidly evolving media and entertainment business strategies. Oracle's portfolio for media and entertainment integrates industry applications (from Oracle's acquisition of Siebel, PeopleSoft, JD Edwards, Portal and Demantra) with the capabilities of Oracle Applications, Oracle Service-Oriented Architecture Suite and Oracle Service Delivery Platform (both components of Oracle Fusion Middleware) as well as Oracle Database.
With support for virtually all distribution channels and types of content, the Oracle media and entertainment solutions portfolio offers a comprehensive set of IT products for the media industry value chain. Oracle media and entertainment solutions help companies gain a time-to-market advantage by enabling them to deliver targeted content and promotions, as well as services to meet specific consumer demands. Oracle provides an applications and technology infrastructure to support new media and entertainment services incorporating high volume content management, integrated business rights tracking, marketing resource management, advertising management, campaign management, billing and royalty management and business intelligence.
"As boundaries blur and non-traditional players enter the media and entertainment market, a SOA-based IT architecture will ensure flexible, robust and scalable business-IT solutions," said Christopher Khouri, Industry Analyst, Media and Broadcast Technology, Datamonitor. "Additionally, using software solutions that include capabilities such as business intelligence, effective business rights and revenue management and transparency throughout the entire asset management system, will ultimately increase visibility to real content margins and boost competitive advantage for media and entertainment companies."
All of the entertainment companies in the Fortune Global 500 rely on Oracle Applications to enable improved corporate performance, content scalability and reliability, enhanced revenue management and a standards-based architecture that lowers the total cost of ownership and ensures business responsiveness to changing market conditions. Industry leaders also rely on Oracle's infrastructure software for highly scalable and reliable database performance.
Khor Cheng Kian, Industry Director, Communications, Media and Utilities, Oracle Asia Pacific said, "Each media and entertainment company is unique, yet all are looking to their software partners to provide the technological infrastructure and applications to meet their evolving business requirements. Oracle is uniquely positioned to provide infrastructure software and applications that accelerate business processes for media and entertainment companies from content development through delivery and settlement, based on our market-leading products and relationships with key partners."
Oracle media and entertainment solutions enable companies to:
- Deliver innovative products and services quickly - leveraging integrated, open standards-based software to move to a flexible, services-oriented architecture that allows providers to gain competitive advantage through the rapid delivery of innovative products
- Strengthen shareholder value - optimizing corporate performance with increased cross-business intelligence, while maximizing financial and administrative processes to improve business efficiency and reduce costs with market-leading enterprise resource planning, human resources and business intelligence software
- Achieve success in converging markets - creating better business results by managing content and advertising, tracking business rights, as well as managing billing and revenue across all distribution channels
- Enable smart growth - using market-leading customer and partner relationship management software with self-service capabilities to acquire, retain and extend global customer and partner bases upon demand
"With all the change happening in our business, we knew we needed an infrastructure that could support the flexibility and scalability required of our increasingly diverse and complicated business models," said Michael Gabriel, CIO of HBO. "Oracle has the right approach and the right solution for our business and will enable us to meet our reporting needs for each of our distribution revenue streams, and provides us with integration into our supply chain, procurement and other business processes."
About Oracle
Oracle (NASDAQ: ORCL) is the world's largest enterprise software company. For more information about Oracle visit our Web site at www.oracle.com/hk
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