To implement and execute competitive technology go-to-market initiatives that will enable Oracle achieve license sales and profit targets for the Technology portfolio of products. Encompassing: Field assessment (field enablement & coverage, channel alignment, segmentation, references); Business assessment (product fit, addressable market, sales analysis); Market assessment (market size/dynamics, issues driving adoption, competitors).
Closely monitor competitors’ activities and develop counter-strategy to preserve and strengthen the market position of the company.
Establish and communicate Competitive Best Practices to the Oracle Sales Channels.
Drive the adoption of Oracle Technology Competitive programs and materials.
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