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Banco Salvadoreño Boosts Financial
and Human Capital Performance with Oracle
Challenges
Banco Salvadoreño is El Savador's
third largest bank in terms of assets. The bank is a universal lender,
serving customers ranging from large corporations and small businesses
to individuals. To maximize returns, the bank needs to understand
how much profit each loan--and each customer--generates. But until
recently, Banco Salvadoreño lacked a dependable system for
doing that.
For example, the bank's salespeople in the
past had no idea how much revenue different customers generated
compared to how much it cost to service them. Fees, cross-sell offers,
and services changed from day to day and from customer to customer.
Most salespeople and service reps had to make key business decisions
based on scattered, incomplete data. "Nothing was online or cohesive,"
said Sol Alarcon, the bank's transactions and IT director. "Decisions
were based on one or two variables that our employees accessed from
hard copies or from prior-month averages."
Solution
Today, the profit picture has improved considerably
for Banco Salvadoreño. That's because it has implemented
several Oracle applications that is boosting its ability to measure
financial performance and respond to customer needs in real time.
The new applications include Oracle Financial Services Applications
(OFSA), Oracle Incentive Compensation (OIC), and Oracle Marketing.
With OFSA, the bank now wields an integrated,
online system for measuring the profitability of its financial products,
channels, and customers. OIC helps the bank measure how much each
employee, or employee group, is contributing to the bottom line, and
design compensation packages to reward superior performance. And with
Oracle Marketing, Banco Salvadoreño can design and track special
offers and marketing promotions that target the needs of particular
customers and market segments.
Benefits
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Gained the
ability to measure the profitability of each customer |
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Deployed tools
to identify cross-selling opportunities and design new
services targeting specific customers and markets |
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Created system
for tracking and rewarding the performance sales force |
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| Copyright © 2004 Oracle Corporation. All Rights Reserved. |
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"Before
Oracle, it seemed like we managed the business by looking through
a rear-view mirror. Now we can clearly identify costs per product,
service and customer. This allows us to make timely decisions
to achieve the bank’s overall objectives."
-- Franciso Sol Alarcon, Transactions and IT Director, Banco
Salvadoreño
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Corporate
Profile
Banco Salvadoreño
San Salvador, El Salvador
www.bancosal.com
In terms of assets, Banco Salvadoreño is the third largest
bank in El Savador and Central America.
Industry
Financial Services
Employees
501 - 1,999
Annual Revenue
101 million to 500 million
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Oracle Products and Services
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Oracle Financial
Services Applications |
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Oracle Marketing
Online |
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Incentive
Compensation |
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