Egypt's Second Largest Financial Institutions Expands Considerable Oracle Deployment

Cairo, EGYPT, May 11, 2005 - Banque Misr, the second largest and most renowned institutions in Egypt, has signed an agreement with Oracle to deploy Oracle Financial Services Applications across its nationwide network of almost 450 branches, in addition to a call centre and marketing upgrade. Covering a range of business requirements - from profit and performance measurement to customer support - Banque Misr's Oracle infrastructure will improve overall operational management while also raising customer satisfaction levels.

"With Egypt's economy buoyant at present and growing at a steady rate, Banque Misr has reviewed a number of measures to further improve our working structure," said Mohamed Kafafi, Banque Misr's Vice President. "In order to improve our market position, we devised a two-point strategy of measuring and analyzing our performance in a number of key areas while simultaneously boosting customer service interaction."

Currently, Banque Misr operates a number of Oracle-based core banking technology applications seamlessly linked by Oracle middleware and powered by the Oracle Database. With the addition of Oracle Financial Services Applications to its infrastructure, including modules such as Oracle Financial Data Manager, Oracle Performance Analyzer, Oracle Transfer Pricing and Oracle Risk Manager, Banque Misr will be able to enhance its customer profitability, (budgeting and planning) and performance measurement functions.

An additional component of Banque Misr's analysis initiative is the deployment of Oracle Balanced Scorecard. This solution enables the bank to compare its performance across a range of variables, including against other industry leaders, internal plans or budgets, and historical data. Banque Misr can also now drill down and analyze performance by business unit, product, geography and sales channel.

"In addition to increased performance analysis and management, the Oracle solution enables Banque Misr to see how our actions in the field - across all 450 branches - are aligned with the bank's management strategy," added Kafafi. "We're complementing this internal reporting tool with upgrades to customer-facing processes such as our call centre, marketing and credit card collections functions to ensure that customers receive a uniformly superior service experience."

Banque Misr is set to deploy Oracle's range of call centre applications - Oracle Advanced Inbound, Oracle Advanced Outbound and Oracle Scripting modules - for faster, more consistent handling of customer interactions and improved service. The Oracle Marketing solution should ensure that the bank's outreach toward existing and potential customers is measurable across the country as well as integrated with its business objectives.

The technology at the core of Banque Misr's infrastructure is the Oracle9i Application Server Integration module, which enables the actual linkage between the bank's IT systems. The business advantages that Banque Misr leverages from its existing Oracle platform include the seamless exchange of transactional data between locations in its network, and the ability to monitor the bank's business processes across its hundreds of branches.

"After implementing such a comprehensive enterprise solution, Banque Misr will become one of the most advanced financial institutions in the wider Middle East and North Africa region," commented Atef Helmy, Managing Director of Oracle Egypt. "Senior management has every possible application they need to analyze and review the information they receive on a daily basis. Using Oracle, all of the bank's actions can be aligned to meet both the organization's strategic long-term direction and its day-to-day initiatives, helping Banque Misr take full advantage of every opportunity."

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About Banque Misr

Founded in 1920, Egypt's Banque Misr is active in both conventional financial services and mobilizing foreign investment. The bank has established one of largest computer systems in Egypt, covering almost 450 branches. It also introduced an information network covering all-governmental and the head office, and also ATMs to the Egyptian market. Banque Misr issues credit cards, is part of the SWIFT network, has introduced phone banking services, employs a speed cash system for money transfers, and has launched home banking to improve the quality of service.

For more information, visit Banque Misr's website at www.banquemisr.com.eg

About Oracle Corp.

Oracle Corporation is the world's largest enterprise software company. For more information about Oracle in the Middle East, please visit our website at www.oracle.com/me or contact Ali El Tahtawi on +9714 3909000.

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