Sahm Technologies Manages the Project for On Time and On Budget Completion

Dubai, March 30, 2005 - Emaar Properties, the region's largest property developer, has completed the deployment of Oracle E-Business Suite to fully integrate and streamline the company's back-to-front-office business processes. The project enhances operational efficiencies and financial reporting, and increases the quality of customer service.

The Oracle E-Business Suite of business applications links Emaar's financial systems, property management, project development, and customer relationship management (CRM) functions for enhanced customer service.

Sahm Technologies, the Information Technology subsidiary of Emaar Properties, has managed the complex project implementation for completion on time and on budget. The production environment is also managed via Sahm's managed IT services, which are designed to help Emaar and other customers focus on their core business by outsourcing the IT infrastructure management through tight Service Level Agreements. Sahm is also providing post-implementation support via its eSustenance Centre in Dubai.

"Emaar's business ranges from real estate development to financing and from facilities management to telecommunications services," said Mr. A. J. Jaganathan, Chief Executive Officer, Emaar Properties. "Considering our diverse areas of operation, future expansion plans and our exponential rate of growth, it was imperative for Emaar to deploy a robust IT infrastructure and enterprise business applications framework to get a complete view of our finances and customer service performance."

"Emaar's Oracle implementation also enables us to completely realign the channels through which we service our customers, whether by telephone, online, or in-person, across all our properties. Internally, we have automated many aspects of our property management and key back office functions. Oracle E-Business Suite is providing us with a 360-degree view of our business and a great insight into our performance".

"To be able to access all this information and analysis in real time will help us become a more customer-focused and informed organization, enabling a superior level of customer service and more informed decision-making capabilities," Mr. Jaganathan added.

Husam Dajani, Oracle's Vice President for the Middle East and Africa commented: "The real estate sector in Dubai and the Middle East region represents one of the most dynamic elements of the regional economy. One of the ways in which Emaar is distinguishing itself as an industry leader is through superior customer service, and the diversity and upkeep of its residential and commercial properties."

"Consolidating financial information, property and asset management, and customer service processes onto a single system, accessible online reduces operational expenses and gives Emaar a transparent, up-to-the minute perspective on all of its development and sales activities. This degree of business intelligence will help ensure that Emaar remains one of the region's leading property developers," Dajani added.

Arvind Bhatnagar, Chief Executive Officer of Sahm Technologies, said: "We have gained a significant amount of experience managing this complex project to completion and also providing IT outsourcing services to a very demanding client like Emaar, we are now offering similar services to the broader market in partnership with Oracle."

Emaar will utilize Oracle's solution to automate its lease executions on exclusive housing properties such as The Lakes, while integrating its forecasting and financial analysis with up-to-the-minute development and sales information on freehold properties such as Emirates Hills, The Meadows, The Springs, The Greens, Dubai Marina and Arabian Ranches.

Comprehensive Property and Asset Management Online

Emaar's implementation of Oracle Property Manager, the cornerstone of the Oracle E-Business Suite's real estate offering, is anticipated to deliver significant business benefits to the company. Emaar will reduce operating expenses by automating lease execution, minimize the company's contractual and financial risk by managing development milestones online, identify cost savings and new revenue opportunities with space administration capabilities, and access critical property information online or via a mobile device.

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Emaar Properties is a Public Joint Stock Company listed on the Dubai Financial Market. With an asset base of US$7.7 billion including the land bank, the Company's vision is ‘Shaping the Future. Today' and focuses on innovation, meticulous planning and the pursuit of excellence. The Company has witnessed tremendous growth since its inception in 1997 and boasts a rapidly growing tenant base. Currently, it has several major real estate projects under various stages of development including Dubai Marina, Arabian Ranches, Emirates Hills, The Views, The Meadows, The Springs, The Lakes, Hattan Homes, The Greens, Emaar Towers and The Residences at Burj Dubai. The company also owns and manages the Gold and Diamond Park. Emaar has started construction on its most ambitious project to date, the Burj Dubai Development, which comprises The Burj Dubai, The Dubai Mall, The Boulevard, The Old Town, man-made lakes, landscaped parks, etc. Emaar was recently selected for inclusion in the newly created Dow

Jones Dubai International Financial Centre Arabia Titans Index. Emaar currently represents 5.7% of this index, which comprises 50 blue-chip companies throughout the region.

While Emaar continues to actively pursue expansion in its core business of innovative, high quality real estate development, it has diversified into related business lines to further build value for its 41,000 shareholders. In line with this corporate belief, Emaar also owns and manages three subsidiaries - Dubai Bank, focused on retail and commercial banking, EMRILL, a joint venture with the UK-based Carillion which provides innovative property and facilities management services, and its technology and communications company, Sahm Technologies. Emaar is also the majority single shareholder in Amlak Finance, UAE's first mortgage finance company.

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Oracle Corporation is the world's largest enterprise software company. For more information about Oracle in the Middle East, please visit our website at www.oracle.com/me or contact Ali El Tahtawi on +9714 3909000.

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