Oracle Eloqua Marketing Cloud Service

How Modern Marketing Works

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Modern Marketers are using Oracle's Eloqua marketing automation expertise and technology to power revenue performance.

Oracle Eloqua Marketing
Cloud Service: Overview

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Eloqua's innovative solutions power the success of award-winning marketing teams worldwide. They target prospects, easily execute campaigns, send leads to sales in real time, convert more deals and demonstrate measurable ROI. Transform the way you market in the digital age, while delivering an integrated and highly personalized customer experience. See how Modern Marketing works:

  • Modern
    Leading Modern Marketing platform and best practice experts
  • Connected
    Sales and marketing process alignment and system integration
  • Proven
    Proven performance and results for the complex enterprise

Launch Campaigns in Days

  • Automate email and content marketing programs
  • "Our marketing automation platform implementation is delivering a hugely valuable set of capabilities, programs, content and results. It's helping yield the best demand generation lead and web revenue results our company has ever seen."
    —Dustin Grosse, Chief Marketing Officer, DocuSign

  • Streamline the process with blueprint templates
  • Trigger campaigns aligned to purchase patterns

Align Marketing and Sales

  • Provide sales with profiles of prospect behaviours
  • Enable sales with access to prebuilt campaigns
  • Employ lead scoring to increase lead quality

Drive Revenue Performance

  • Convert more leads
  • Boost sales pipeline
  • Increase close rates



  • Oracle Eloqua Campaign Canvas—Create campaigns in days, not weeks, using an easy-to-use drag-and-drop interface without writing any code or HTML
  • Oracle Eloqua AdFocus—Map a prospect's online behaviour to display ad versions to individually target and personalise to the recipient
  • Oracle Eloqua Social Suite—Curate content from your prospect's trusted
    networks and tie social activities to leads, pipeline and even revenue


  • Sales Alignment—Align marketing and sales processes to boost revenue performance using profiles, content and engagement
  • Oracle Eloqua Engage—Enable sales using pre-populated templates with consistent branded content they can use to nurture and close deals
  • Oracle Eloqua Discover—Give sales an easy to understand, prioritised view of the most engaged prospects and accounts to increase lead generation quality


  • Marketing ROI—Measure marketing return on investment and report on performance from major initiatives to individual campaigns
  • Benchmarking—Measure yourself against other leading Modern Marketers using comprehensive industry benchmarking
  • Oracle Eloqua Insight—Measure everything from email campaign performance
    to web traffic with dashboards and closed-loop reporting tools

Related Products and Solutions


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