As communications service providers (CSPs) move beyond voice and data and expand into the realms of IPTV, video on demand, and other new high-value services, the line between the communication and entertainment industries is increasingly blurred. This new realm brings new challenges because CSPs must now manage digital assets, content play-out, intellectual property rights, royalty payments, third-party settlements, and more. Oracle provides an extensive framework for managing the digital content value chain, enabling you to:
Today's communications technology means that every interactive television, every mobile phone, and every personal computer is potentially a distribution channel for rich media content and services. One key building block for seizing these opportunities is the Oracle digital asset management system. Oracle's database expertise is at the core of our solution for digital asset management, enabling you to:
- Ingest, classify, store, and manage vast quantities of digital information in any format.
- Search your entire digital archive, throughout the enterprise, and retrieve the right information in real time.
The second key building block for serving the market for rich multimedia content is the Oracle
Service Delivery Platform. This platform enables you to deliver any content or service (including third-party content and services) to any device—even mobile devices.
- Play out any digital content, to any device, over any network, including next-generation networks (IP/IMS) and legacy networks (PSTN, IN, GSM)
The value chain for digital content extends from content originators and artists, through production, post-production, and distributors to the end consumer, with communication service providers increasingly involved in the distribution of digital content. These new business models require increased collaboration and efficiency throughout the value chain in order to ensure maximum revenue and profitability. Oracle solutions enable you to streamline the extended value chain—from creation to delivery of content, including IP management, sales, channel management, billing, and third-party settlements
- Manage partners and channels efficiently
- Align incentive schemes for resellers and partners
- Handle third-party settlements
STORE, MANAGE, AND SEARCH UNSTRUCTURED DIGITAL CONTENT
