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Companies across the financial services industry are discovering the value of business intelligence as a strategic differentiator. These organizations realize
that business intelligence plays a critical role as they face their competitors or, more importantly, as they implement strategies to acquire and retain customers. Business intelligence about the customer or product profitability is central to these strategies. Until now, this valuable information has been largely used at the corporate level by key banking executives. While it
is necessary for top executives to know the profitability of their customers and products, it
is also critical to make this information available to the front office, branch employees, and call center representatives so that they can better support strategic and operational goals and initiatives.
To help financial services organizations achieve their profitability goals, Oracle Financial Services Applications and Oracle Business Intelligence Enterprise Edition have been integrated into an industry-leading profitability business intelligence application: Oracle Financial Services Profitability Analytics. The combination of these two market-leading solutions provides financial services organizations with a turnkey solution for profitability analytics delivered using Oracle's industry-leading business intelligence platform.
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