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Internet and mobile communication devices represent a new service frontier for financial services institutions. With ease of service and accessibility of information (including the demand for 24x7 access) being the driving factors, banking in a virtual environment is here to stay. Additionally, the increased online presence of customers is making it imperative for traditional brick-and-mortar banks to establish themselves in the virtual space. To serve customers across internet and personal devices, banks need to integrate services across delivery channels. They should also introduce differentiated products that exceed customer expectations and improve return on investment in a highly competitive landscape.
Oracle FLEXCUBE Direct Banking addresses such challenges and allows financial institutions to serve customers in a virtual environment, differentiate themselves from competition, and drive additional revenue. It offers a 360-degree view of customer relationships and transactional information across channels. This allows financial institutions to understand customers' needs, improve customer relationship management, and rapidly identify cross-sell and up-sell opportunities to improve margins.
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