Customer Insight for Financial Services

Evaluating customer value is becoming tougher. Customer relationships are becoming more complex, involving several bank personnel, and have extended time periods. Increasingly, banks are customizing and personalizing products and services. While decisions are becoming riskier, time windows available for decision and action are becoming smaller. Such real-world scenarios mandate timely and comprehensive decision support.

Customer Insight solutions deliver targeted and actionable customer analysis that help financial institutions make quick decisions in a rapidly evolving marketplace.

• Oracle Reveleus CRM Analytics
• Oracle Reveleus Channel Analytics
• Oracle Reveleus Customer Profitability Analytics

• Provides unified access to all data and information required to generate a consolidated view of customers and products across multiple touch points
• Improves the return on marketing and sales programs by effectively measuring and reporting their results
• Provides industry standard coverage of business portfolio, marketing ,and service analytics that drive greater insights on new business analysis, cross-product holdings campaign and response analysis, service request analysis, and more
• Provides an exhaustive set of pre-configured dashboards and reports for C-level marketing and customer service management that deliver the on-demand information required to make the best customer, product, and marketing decisions
• Reduces costs through improved customer retention and increased customer satisfaction
• Promotes quick response to changing market conditions and business trends