Applications for Software Companies

	WHY ORACLE		ONLY ORACLE DELIVERS KEY FUNCTIONALITY FOR SOFTWARE COMPANIES
	Why do 22 of the top 25 software companies run Oracle applications? Oracle's solution for software companies enables you to provide provide world-class customer service and efficient sales operations, while helping to ensure perfect ordering, fulfillment, and revenue recognition. With Oracle's comprehensive and integrated software, you can improve your ability to cross-sell and up-sell by centralizing customer information, as well as enhance the customer experience across all channels.		The world's leading CRM with industry-specific sales methodologies Unique integration of install base to up-sell opportunities World-class analytics-driven marketing segmentation Oracle iStore with integrated business processes Market-leading multichannel order processing Best-in-class configurator with integrated pricing and billing capabilities Holistic view of the customer, with licenses and services rendered with role-based access and rules-based revenue recognition Industry-leading CRM service suite for software companies Marketing Trade Promotions Management (TPM) that allows planning and tracking of promotional activities with integration of TPM with Oracle Demantra Predictive Demand Planning Fully integrated skill-based project management including billing, accounting, and travel and entertainment expenses

KEY PRODUCTS FOR SOFTWARE COMPANIES

Business Drivers	Oracle Enables You to	With These Product Capabilities
Optimize Sales and Marketing	Drive solution-based selling through innovative bundling of licenses and services Leverage the software upgrade process to drive effective up-sell and cross-sell Identify target white-space market by segmenting customers on the basis of software license and usage	Opportunity Management and Account Planning Customer Profiling and Asset Based Tacking Market Segmentation and Analytics
Ensure Perfect Ordering, Fulfillment, and Revenue Recognition	Capture license and service orders across multiple channels Configure licenses and services into customer-specific solutions and invoice customers using contract-based pricing Recognize revenue in compliance with VSOE carve-outs and support for SOX	Order Capture and Order Management Configurator, Sales Contracts, and Advanced Pricing Financials and Internal Controls Manager
Deliver Superior Customer Service and Support	Obtain a complete view of the customer that integrates licenses and services with usage and suppor Deliver true "my.com" service based on up-to-the-minute customer-license profile Deploy the right technical and functional resources at the right time during the software lifecycle	Customer Data Hub and Business Intelligence Customer Call Center, Self Service, and Oracle Fusion Middleware Oracle Projects and Siebel Service