Comprehensive Trade Management

Oracle's industry solution for trade management is a comprehensive solution suite supporting the entire trade promotion process — from annual planning to account execution and settlement—with world-class decision support at every step. The solution helps companies optimize account and category management, enhancing productivity and collaboration among internal and external functions. Industry best practices embedded directly in the applications minimize the need for customization and lead to a faster return on investment and a lower total cost of ownership.

Oracle Industry Solutions Address Complex Business Processes
Oracle industry solutions leverage our best-in-class portfolio of applications and technology to address complex business processes relevant to your industry. Whether you start with one component or make a complete business transformation, Oracle enables you to build on your existing environment with an open-integration framework using standards-based middleware. Oracle industry solutions enable you to speed time to market, reduce costs, and gain a competitive edge.

KEY PRODUCTS IN THE COMPREHENSIVE TRADE MANAGEMENT SOLUTION

ORACLE'S COMPREHENSIVE TRADE MANAGEMENT SOLUTION OFFERS SIGNIFICANT BENEFITS

Business Drivers	Oracle Enables You to
Implement a seamless management process for transactional trade promotion activities	Pre-approve routing and trade plan communication, immediately approve trade promotions, capture and store critical promotional tactics Interface with corporate financial systems and enable automated and streamlined fund management accounting; claim audit and processing; deduction management and settlement Manage a repository of program terms, conditions, and rules for visibility and ease of maintenance
Model, simulate and optimize promotions to ensure the highest return on investment	Conduct comprehensive account planning with extensive and sophisticated sales volume planning and forecasting (top down, bottom up, middle out) Budget, allocate, and manage trade funds Perform predictive trade planning, simulation modeling, and optimization of promotions, as well as demand simulation and modeling
Sense trade promotion results in near real-time	Capture near real-time retail downstream and third-party data, and provide visibility into demand analytics on KPIs shared by both manufacturer and retailer (manufacturer and retailer scorecards) Rely on exception-based alerting to monitor sales KPIs at day/ store/ SKU level and supply chain KPIs at store and RDC level and include retailer POS-driven analytics supply chain integration for a consistent view of inventory and logistics Identify key casual data for promotion modeling and optimization and leverage user-configured dashboards with real-time alerts and analytics
Plan and monitor execution of trade promotions at the store level	Conduct trade and brand coverage planning for all retail outlets using real time visibility of promotion data, store-level metrics, and business intelligence on mobile handhelds for the store sales and merchandising team Perform sales coverage optimization, including sales/ merchandising objectives planning and route planning and on-site execution of audits, order management, and surveys, for real-time feedback on store condition and status Support multiple retail execution processes (presales/ route driver/ merchandiser or van sales)
Gain near real-time insight into trade performance to deliver faster response and better decisions	Get a single "source of truth" for source data using near real-time analytic and reporting capabilities Rely on role-relevant analytic capabilities using interactive, user-designed and maintained dashboards Make better decisions with context-sensitive analytics, embedding intelligence within business processes such as promotional event profitability

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