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Airline Applications
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The airline industry confronts some of the most challenging economic and operating conditions it has ever known. More than ever, airlines must reduce costs, maximize asset utilization, and enhance the customer experience so that they can retain and grow their customer base in an intensely competitive environment. While confronting current challenges, airlines must prepare for new opportunities in emerging markets, modernize their fleets with more fuel-efficient aircraft, and leverage technology to personalize the customer experience across the travel lifecycle.
Leading airlines around the world rely on Oracle for managing data in their mission-critical operating environments with rigorous performance requirements.
- 48 of the world's leading airlines use Oracle E-Business Suite
- 73 of the world's 100 airlines use Oracle technology
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Oracle delivers a comprehensive portfolio of applications and technology solutions to help airlines reduce costs and enterprise risk by modernizing their operating platforms; increase agility and operating efficiency by simplifying their applications architecture; increase customer loyalty personalized customer service; and enhance regulatory compliance through automated controls.
- Oracle E-Business Suite provides a comprehensive platform to manage back-office processes ranging from financial management and human capital management to procurement and enterprise asset management.
- Only Oracle offers a comprehensive suite of solutions for customer relationship management to help airlines identify, manage, track, and provide differentiated personalized service to customers at all airline touch-points: pre-travel, during travel, and post-travel.
- Only Oracle delivers a powerful platform for aircraft maintenance, repair, and overhaul that's designed from the ground up for airframes, engines, and components.
- Only Oracle provides Oracle Fusion Middleware, a comprehensive suite of technology solutions that offer the performance, scalability, and flexibility that airlines need to modernize their aging operational platforms.
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| Business Initiatives |
Oracle Enables You to |
With These Solutions |
| Increase profitability by identifying, developing, and retaining loyal, high-value customers |
- Uniquely identify and track activity of individual customers with Siebel Analytics Interaction Center, and Oracle's Siebel Universal Customer Master (UCM)
- Manage the customer's journey and provide appropriate customer information to airline personnel at all touch-points through real-time integration with passenger service systems
- Offer differentiated products and services tailored to the needs of high-value customers with CRM marketing, campaign management, and analytics
- Manage and reward regular and high-value travelers with Siebel Loyalty for Airlines
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| Reduce costs through implementation of best operational practices, including optimized use of assets and resources |
- Increase maintenance efficiency, reduce spares inventory, reduce (predict) failures, and optimize processes with Oracle Complex Maintenance, Repair and Overhaul
- Reduce time to closure at both headquarters and outstations with Oracle Financials, Oracle Daily Business Intelligence, IATA Clearing House Add-in
- Reduce off-contact and unauthorized spend, and decrease purchase costs with Oracle iProcurement
- Automate end-to-end processes to reduce duplication in a best-of-breed environment with Oracle BPEL Process Manager and Oracle SOA Suite
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| Ensure that regulatory compliance, certification, and security are in line with commercial and operational aviation regulations |
- Improve regulatory staff qualification, certification, and compliance with Oracle Learning Management for Human Resources
- Ensure that the right resources, with the right qualifications, are in the right place at the right time, with Oracle Human Capital Management, Oracle Human Resources Analytics
- Meet governance and accounting standards, and comply with certification and regulatory requirements with Oracle Financials, Oracle Human Capital Management, Oracle Dangerous Goods
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