The Customer Experience Imperative

Greg Gianforte, Oracle Customer Experience Advocate and Former CEO, RightNow

What is the correlation between customer experience and customer loyalty? In an age of globalization, where product and price are becoming more and more commoditized, the experience you provide your customers across every touchpoint may be the only way left to differentiate yourself. This presentation will introduce you to the emerging trend of customer experience and give you some insights on how you can think about the integration points and cultural transitions your organization will need to not only keep loyal customers but truly differentiate how those customers experience doing business with you.

Oracle Dallas CIO Summit 2012

The Summit explored "Leading through Times of Incredible Change–People, Technology, and Execution Strategies for CIOs". Learn from peers' unique experiences on leadership, innovation, and technology and the role those play in business success. More »