Getting Started with Social Development Inside the Enterprise

What do developers need to prepare for the emergence of the social enterprise?

Join thought leaders from Oracle,, Facebook, LinkedIn, and Sociable Labs for a series of talks about how the social developer will influence the emergence of the social-enabled enterprise.

JavaOne Social Developer Program: Tuesday October 2, SF Hilton

Time Session Title Speaker
10:00 a.m. - 10:30 a.m. Emergence Of The Social Enterprise Roland Smart
10:30 a.m. - 11:15 a.m. Extending Social into Enterprise Applications and Business Processes: Oracle Social Network Frederic Daurelle
Ernst Eeldert
11:15 a.m. - 12:00 p.m. Intro to Open Graph and Facebook's APIs James Pearce
12:00 p.m. - 12:45 p.m. Lunch  
12:45 p.m. - 1:30 p.m. Building the Next Wave of Social Commerce Platforms James Donelan
1:30 p.m. - 2:15 p.m. Social Data and the Enterprise Peter Stern
2:15 p.m. - 3:00 p.m. Building on the LinkedIn Platform: Professional content, amplified. Adam Trachtenberg
3:00 p.m. - 3:30 p.m. Social Developer Hackathon Roland Smart

Emergence of the Social Enterprise
Roland Smart, Vice President, Social Marketing, Oracle

Enterprise technology is moving to the cloud, and it's bringing social with it. Social has proven value for brands and consumers, but enterprises have yet to fully leverage it's business potential. It's clear that like cloud technology, social is extending across the enterprise from consumer-facing experiences to employee collaboration—with all the underlying data that enables CRM enrichment and predictive personalization. But where and how does the enterprise developer get involved?

In this presentation Smart will share Oracle's vision for the social-enabled enterprise, and will highlight the role that developers play in the next phase of enterprise development. 

Extending Social into Enterprise Applications and Business Processes: Oracle Social Network
Frederic Daurelle, Oracle Social Network Product Manager
Ernst Eeldert, Principal Solution Architect, Oracle

Oracle Social Network is an extensible social platform that enables contextual collaboration within enterprise applications and business processes,  providing relevant data from across various enterprise systems in one place. 

Attend this session to see how an Oracle Social Network customer is integrating multiple applications—such as CRM,   HCM,   and business processes—into Oracle Social Network and Oracle WebCenter to enable individuals and teams to solve complex cross-organizational business problems more effectively by utilizing the social enterprise.

Intro to Open Graph and Facebook's APIs
James Pearce, Head of Mobile Developer Relations, Facebook

This session will provide an overview of the Facebook platform and the underlying APIs that are available to the developer community. Whether developers are building their first Facebook application or interested in exploring Facebook's Insight data, this can be the primer that will get them started.

Topics will include:
  • How to get started developing on the Facebook platform
  • Policies for using Facebook data
  • Facebook's Preferred Marketing Developer community
  • The World Hack Project
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Building the Next Wave of Social Commerce Platforms
James Donelan, Vice President Engineering and Chief Technology Officer, Sociable Labs

This presentation will cover best practices on building social applications with Java and other languages. From user experience to data management, the session is for any developer working on larger application development projects. 

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Social Data and the Enterprise
Peter Stern, CEO,

In this session Peter Stern, will speak about the evolution of social data and how it will play a critical role in the social enabled enterprise. Learn about how goes well beyond being a link shortener to being a data platform..

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Building on the LinkedIn Platform: Professional content, amplified.
Adam Trachtenberg, Director of Developer Network, LinkedIn

Learn how you can join the over 1 million sites that make it simple for a professional audience to discover and distribute your content on LinkedIn. Whether it's our Sharing plugins or RESTful APIs, take advantage to increase customer relevance and engagement from our over 175 million members. You can get started creating your integrated publishing experience today.

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Social Developer Hackathon

In this session the staff of the Oracle Social Developer Lab will present some social development tools that make integrating social functionality into your apps easier to achieve. This session kicks off a week-long hack to build an application using OSDL code. A winner will be selected and profiled in Java Magazine.

Moreover, many IT projects need to "integrate" with Facebook, Twitter, etc. While these networks often presents itself as an easy-to-use service to the end user, integrating on the API level requires quite some plumbing code.

DaliCore, an open-source project hosted at makes it easy to develop JEE applications that involve users and content, organize them in groups, and assign and check permissions. DaliCoreSocial, one of many DaliCode modules, shields developers from the rather complex flow to authenticate a user with a Social Network. Obtaining User Access Tokens, accessing or updating data becomes a lot easier with DaliCoreSocial.

In this session; we will show you how integrating your applications with a Social Network becomes a snap.

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