Oracle Customer Hub

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Oracle Customer Hub is a Customer Data Integration (CDI) solution that enables organizations to centralize information from heterogeneous systems, creating a single view of customer information that can be leveraged across all functional departments and analytical systems.

The Oracle Customer Hub delivers:

• A pre-built extensible global master data model for customer information
• Consistent representations of shared data
• Clean, accurate, de-duplicated and enriched customer information
• Closed loop Data Quality services
• A single enterprise wide 360 degree view of the customer
• Business services to maintain customer data across disparate systems and processes
• Comprehensive integration capabilities to acquire, synchronize and federate data
• Advanced change and audit controls for data Governance

• Enhance Customers' Experience—by providing more targeted, differentiated customer service.
• Improve Cross-Sell and Up-Sell Efforts—by providing a complete picture of the existing customer relationship.
• Streamline Business Processes—by eliminating manual rework caused by poor quality data.
• Improve Risk Management—by aggregating customer risk exposure across product lines and business units.
• Improve Compliance—by enforcing privacy and regulatory policies.

Consolidate

• Capture attributes and relationships for people, households and organizations in a rich and extensible data model
• Create a universal ID for each customer and build a cross-reference to each connected system
• Includes an import workbench and UI to help Data Stewards manage source system mappings and data loads, and customer profiles
• Track the source of customer attributes and view historical customer profiles
• Integrate using prebuilt, standards compliant business services and adapters
• Create a single record from multiple sources using configurable attribute 'Survivorship' rules

Cleanse

• Leading embedded Data Quality tools & integration to 3rd party data sources
• Cleans addresses via open interfaces to address cleansing providers such as Trillium
• Identify duplicates using fuzzy matching techniques
• Intelligent Merge, auto-merge and unmerge capabilities to eliminate duplicates
• Enrich the customer profile using pre-built integration with external content providers such as D&B
• Supports Knowledge Based MDM via out-of-the-box integration with Acxiom
• Includes customer data lifecycle management workflows

Govern

• Manage privacy and regulatory policies using prebuilt rules and events
• Respond to customer lifecycle events with best-in-class workflow capabilities
• Full History and Audit trails for rock solid security and proof of compliance
• Full access to rules engines to support changes requested by Governance Committees
• Roll back the system to a prior point in time to undo events such as an unwanted customer merge

Share

• Provide the golden customer record and selected attributes to all applications and analytical systems
• Provides commonly used functions as business services and Web Services
• Supports batch and publish/subscribe to maintain consistent data in real time
• Utilizes Oracle's award winning Fusion MiddleWare
• Prebuilt integration via Application Integration Architecture (AIA) Process Integration Packs (PIPs)
• Prebuilt integration to Oracle Business Intelligence Enterprise Edition (OBI EE)

• Public Sector: Case Management, Single view of the citizen, Single view of the taxpayer
• Financial Services: Improved compliance with GRC requirements, Improved Service and policy management, Reduced cost of marketing
• Communications, Media: Address convergence of services, Accelerate New Product Introduction (NPI)
• Retail: Strategic product sourcing and GDSN, Assortment and Space planning
• High-Technology & Manufacturing: Improve order accuracy and reduce inventory, Hierarchy Management capabilities for B2B, Product introduction, compliance and sourcing