Oracle Customer Hub

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Oracle Customer Hub is a customer data integration (CDI) solution that enables organizations to centralize information from heterogeneous systems, creating a single view of customer information that can be leveraged across all functional departments and analytical systems.

Oracle Customer Hub delivers:

• A prebuilt extensible global master data model for customer information
• Consistent representations of shared data
• Clean, accurate, de-duplicated and enriched customer information
• Closed-loop data quality services
• A single enterprisewide 360-degree view of the customer
• Business services to maintain customer data across disparate systems and processes
• Comprehensive integration capabilities to acquire, synchronize, and federate data
• Advanced change and audit controls for data governance

• Enhance Customers' Experience—by providing more targeted, differentiated customer service
• Improve Cross-Sell and Up-Sell Efforts—by providing a complete picture of the existing customer relationship
• Streamline Business Processes—by eliminating manual rework caused by poor quality data
• Improve Risk Management—by aggregating customer risk exposure across product lines and business units
• Improve Compliance—by enforcing privacy and regulatory policies

Consolidate

• Capture attributes and relationships for people, households, and organizations in a rich and extensible data model
• Create a universal ID for each customer and build a cross-reference to each connected system
• Take advantage of an import workbench and UI that helps data stewards manage source system mappings, and data loads, and customer profiles
• Track the source of customer attributes and view historical customer profiles
• Integrate using prebuilt, standards-compliant business services and adapters
• Create a single record from multiple sources using configurable attribute "'survivorship" rules

Cleanse

• Leading embedded data-quality tools and integration to third-party data sources
• Cleans addresses via open interfaces to address cleansing providers such as Trillium
• Identify duplicates using fuzzy matching techniques
• Intelligent merge, auto-merge, and unmerge capabilities to eliminate duplicates
• Enrich the customer profile using pre-built integration with external content providers such as D&B
• Supports knowledge-based MDM via out-of-the-box integration with Acxiom
• Includes customer data lifecycle management workflows

Govern

• Manage privacy and regulatory policies using prebuilt rules and events
• Respond to customer lifecycle events with best-in-class workflow capabilities
• Full History and audit trails for rock-solid security and proof of compliance
• Full access to rules engines to support changes requested by governance committees
• Roll back the system to a prior point in time to undo events such as an unwanted customer merge

Share

• Provide the golden customer record and selected attributes to all applications and analytical systems
• Provides commonly used functions as business services and Web services
• Supports batch and publish/subscribe to maintain consistent data in real time
• Utilizes Oracle's award-winning Oracle Fusion MiddleWare
• Prebuilt integration via Oracle Application Integration Architecture Process Integration Packs (PIPs)
• Prebuilt integration to Oracle Business Intelligence Enterprise Edition

• Public Sector: case management, single view of the citizen, single view of the taxpayer
• Financial Services: improved compliance with GRC requirements, improved service and policy management, reduced cost of marketing
• Communications, media: address convergence of services, accelerate New Product Introduction (NPI)
• Retail: strategic product sourcing and GDSN, assortment and space planning
• High-Technology and Manufacturing: improve order accuracy and reduce inventory, hierarchy management capabilities for B2B, product introduction, compliance and sourcing