Most companies face a common obstacle in their efforts to become customer-driven. The reason? Customer data continues to be created, updated, and maintained in non-CRM systems. Also, CRM applications are often implemented within a department or division, rather than across the enterprise. As a result, customer information remains fragmented and duplicated across the organization, resulting in an incomplete view of the customer.
Oracle | Siebel Universal Customer Master takes the complexity out of maintaining clear, accurate customer data.
Oracle | Siebel Universal Customer Master is a comprehensive customer data hub that unifies customer data across multiple business units and functionally disparate systems to provide a trusted authoritative source of customer information across the enterprise.
Oracle | Siebel Data Quality provides data matching functionality and integration with third-party data cleansing products. Siebel Data Quality is an optional module in Siebel's CDI solution.
Universal Application Network accelerates the integration of business and operations support systems through the use of prebuilt integration components. As one of the integration offerings in Oracle | Siebel Universal Customer Master solution, UAN is an optional component. |
