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Forrester and Oracle Discuss Best Portal Practices in a Tough Economy
In response to a difficult economic climate, leaders from Forrester Research and Oracle join forces in a Webcast that explores the ways carefully targeted investments in portal technologies can increase revenue and drive down operational costs.
Matthew Brown, principal analyst and research director of Forrester Research, and Vince Casarez, vice president of product management for Enterprise 2.0 and Portal products at Oracle, discuss how businesses can:
- Squeeze more value from existing investments
- Assess current costs
- Seek out incremental project opportunities that deliver fast, visible results
Investment in Portal Technologies Remains Strong
Despite the downturn, Forrester's Brown has been "really surprised" by the continued strength in investment in portal technology.
"We had expected to see companies pull back—not just on portal investments, but a number of other investments in adjacent technologies," said Brown. "But overall we are seeing that investment holds up."
"It comes back to the twofold approach to justifying these investments: one around taking costs out and the other around actually driving incremental revenue," Brown added.
Driving Revenue: Using Portals to Increase Sales Velocity and Intelligence
According to Casarez, businesses remain committed to portal technology because of its ability to increase top-line results. In particular, he cited the ability to expand revenue channels and enhance the customer experience.
At the same time, companies can use information gathered with portal technology to better understand customer needs and behavior and respond far faster to market trends.
Brown echoed the importance of harnessing the right portal technology to drive revenue, particularly by enhancing the customer experience—including the ability to deliver both designs and content tailored to the unique needs and interests of the customer.
Driving Down Costs: Using Portals to Accomplish More with Less
According to Casarez, portal technology, including the introduction of Web 2.0 features, can help leaner teams actually accomplish more, and more quickly. Other potential low-risk, high-impact priorities to consider include:
- Integration with relevant enterprise applications to create a complete context for business processes
- Standards-based components to promote reuse, including more personalized user experiences
- Expanded self-publishing capabilities
Register now to download the complete Internet Seminar, including customer case studies and Forrester's checklist for making portal investment decisions.
For insight into building a case for return on investment, check out Dan Woods' article on Forbes.com, which draws on his experience at the 2009 AIIM Conference.
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