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Siebel CRM 8.1.1 Drives Cost Savings, Boosts Customer Loyalty
Marking the second major release of Siebel CRM under Oracle's Applications Unlimited program, Siebel CRM 8.1.1 includes an end-to-end customer loyalty solution and expanded, industry-specific customer self-service—even as it drives down costs with increased support for open standards.
“Now more than ever, companies need to support cost-effective CRM efforts while improving the customer experience,” says Rebecca Wettemann, vice president, Nucleus Research.
“CRM solutions that drive greater visibility into customer communication across the organization deliver both bottom-line cost savings and top-line benefits in greater customer retention and profitability,” adds Wettemann.
Building Customer Loyalty
Oracle’s Siebel Loyalty Management 8.1.1 offers the industry's only comprehensive, packaged, and fully integrated application for managing the complete loyalty program lifecycle.
With Siebel Loyalty Management, airlines and other companies gain more accurate views of customer behavior—and can use this insight to provide differentiated incentives and rewards to market more quickly.
The solution also provides support, backed by deep industry expertise and best practices, for each phase of loyalty program management, including member enrollment and management, points accrual and redemption, personalized loyalty promotions and member communications, multichannel customer care, and cross-industry partner management.
Driving Down Costs with Open Standards
With Release 8.1.1, Oracle has also updated Siebel Self-Service, including Siebel E-Support and Siebel E-Commerce applications, with Java-based J2EE applications built on Oracle Fusion Middleware.
This move extends Siebel’s CRM product to the Web channel, enabling a more compelling user experience while lowering total cost of ownership.
Driving Superior Self-Service
The new release also includes key industry-specific self-service enhancements for the communications and public sector industries.
Siebel CRM 8.1.1 delivers deeper, more comprehensive search capabilities; integration of multichannel applications with Siebel Chat; and deeper, more comprehensive search capabilities.
As a result, telecom customers can quickly adjust plans and add accessories, and public sector organizations can enable citizens to fill out and submit PDF forms online.
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