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New Integration Pack Unites Siebel CRM On Demand and Oracle E-Business Suite To Drive Sales
Representing a major milestone in the evolution of Oracle Fusion Middleware, the recently introduced Siebel CRM On Demand Integration Pack is knitting together front and back offices with unprecedented speed—and making sales and service representatives more productive and customer-focused.
Going beyond a single data model, the pack delivers deep integration of Siebel CRM On Demand and Oracle E-Business Suite (EBS) at the business process and user interface levels. The result: organizations can rapidly create seamless, cross-functional business processes such as opportunity-to-quote and lead-to-cash.
A Single Version of the Truth
A key element of the integration pack is that it enables sales and service agents to work from customer records and product data already established in EBS. When agents add or update customer data, the pack automatically synchronizes both systems. Upon new account or contact creation, the integration pack leverages Oracle E-Business Suite's data quality solution to check for other accounts or contacts with similar characteristics and notifies the agent for reconciliation.
Still, a common data model is only one level of the deep integration the pack makes possible.
Less Toggling, More Selling
"It's very difficult for anyone to use applications that don't talk to each other, let alone try to use those applications in a high-pressure environment such as sales," says Steve Diamond, senior director of product marketing, Oracle CRM On Demand. "The Siebel CRM On Demand Integration Pack closes the gap."
The pack is based on prebuilt, open, standards-based integrations that don't just share data—they enable a sales agent to complete business processes that cut across multiple functions, including financials and supply chain systems.
For example, when an agent in Siebel CRM On Demand wants to generate a quote, he can now pull information seamlessly from EBS to generate the quote and deliver it to the customer for immediate action.
At the same time, the pack unifies these cross-functional tasks in a single user interface, thanks both to business process integration as well as Web 2.0 technology such as mashups, which pull multiple applications into a single, easy-to-use interface.
"By reducing toggling and redundant data entry, you enable agents to put their time and attention where it should be: on the customer," says Diamond. "And by putting comprehensive information at their fingertips, they can be more productive, deliver better service and, at the end of the day, drive more revenue."
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