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Connect the Dots with More than 300 Oracle OpenWorld Sessions Devoted to BI
For organizations that want to squeeze more value from their customer relationship management (CRM) investments, this year’s Oracle OpenWorld, to be held in San Francisco November 11–15, is offering more than 300 individual sessions and 40 demonstration pods devoted to business intelligence (BI) and performance management.
“Roughly two-thirds of companies who have invested in CRM solutions feel that they have not yet delivered on their expected potential,” says Paul Rodwick, Oracle’s vice president of business intelligence. “In many cases, these companies may be missing a critical piece of the solution: a business intelligence component enabling the real potential of a CRM initiative.”
The Missing Link?
As customer interactions grow more complex, so do the kinds of business decision processes that drive profitability. “That means business intelligence plays an increasingly important role in any comprehensive CRM strategy,” says Rodwick.
To meet this challenge, Oracle’s CRM analytics solutions provide real-time, actionable insight into every sales opportunity—right at the point of customer contact.
For example, Oracle Sales Analytics helps close business faster and increase overall sales revenue with more-accurate sales forecasts and enhanced identification of potential problems and opportunities.
And Oracle Service Analytics provides a comprehensive customer service solution, with hundreds of key performance indicators and reports delivered in highly interactive dashboards. By providing a consolidated view of customer service effectiveness, organizations can improve service levels while lowering service costs.
“This increased customer satisfaction translates into higher revenue per customer,” adds Rodwick.
Conference Preview
This year, Oracle OpenWorld will devote four tracks to analytics and BI, including
- Business Intelligence. Oracle brings to the market the only comprehensive BI foundation that has been praised by industry analysts as market leading and by the press as the “No. 1 most preferred.” Find out what’s new, how to get better results with Oracle’s BI foundation, and how it enables an enterprise performance management system.
- Business Intelligence and Analytical Applications. With the acquisition of Hyperion, Oracle offers the industry’s most complete BI product offerings. Learn how Hyperion’s enterprise performance management software, coupled with Oracle’s BI tools and analytic applications, forms an end-to-end performance management system that includes planning, budgeting, consolidation, prebuilt operational analytics, and compliance reporting.
- Hyperion Essbase – System 9 and Business Intelligence Tools. Hyperion’s online analytical processing (OLAP) server (Hyperion Essbase) and its BI tools extend the capabilities of Oracle’s comprehensive BI product line. In this track, you’ll be introduced to Hyperion’s OLAP, reporting, dashboard, and analysis tools, as well as data management and integration technologies. You’ll also learn how Hyperion tools are being integrated with Oracle’s BI products.
- Financial Performance Management. Explore the financial consolidation, budgeting and planning, financial modeling, performance scorecarding, and profitability management applications from Oracle’s Hyperion.
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