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New Sales Productivity Bundle Uses Social CRM to Speed Sales Cycles
Oracle's new Sales Productivity Bundle brings together four key Social CRM applications to support the end-to-end business processes that B2B sales teams perform on a daily basis—from prospecting and campaign building to sales presentations and deal negotiations.
"Transactional CRM solutions have concentrated on managing process flows around customer management and customer data, and perhaps also providing business analysis and reporting to complement those systems," says Oracle's Noel Coloe, EMEA CRM sales development leader. "In comparison, the Oracle Sales Productivity Bundle is centered on the needs, experiences, and mindset of the successful salesperson."
The bundle seamlessly integrates predictive analytics, company standards, best practices, and the “wisdom of the crowd”—the real-world experience of fellow sales reps captured with Web 2.0 tools—to increase productivity at every stage of the sales process.
The bundle includes the following Oracle Social CRM applications:
- Oracle Sales Prospector. Automatically identify the best prospects to contact, what products to offer, and likely yield value and sales cycle time.
- Oracle Sales Campaigns. Leverage peer and company best practices to enable sales reps to easily build, run, and evaluate sales campaigns.
- Oracle Sales Library. Enable sales reps to build customer sales presentations and proposals based upon best practices and content from colleagues.
- Oracle Deal Management. Create the most profitable deals and price structures using historic data, company benchmarks, and future projections.
Better Leads, Faster Conversions, More (and More Profitable) Orders
The Oracle Sales Productivity Bundle increases sales productivity in multiple ways—each reinforcing the other to maximize bottom-line results, according to Coloe.
"Oracle Sales Productivity Bundle speeds the entire sales cycle. It concentrates sales resources on the right prospects. It increases response rates to prospecting campaigns to create more opportunities. And through more successful sales presentations, it improves the conversion rate from opportunities to won deals," explains Coloe.
"Not only does it result in more orders, but it also results in orders with the greatest bottom-line value over both the short and long term," adds Coloe.
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