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Multiterabyte Oracle Grid Puts R.L. Polk & Co. in the Driver's Seat

In May 2006, R.L. Polk completed the migration of its core data warehouse to an Oracle grid computing solution. The multiterabyte data warehouse serves as the company's "single source of truth," containing approximately 3 billion transactions, 500 million unique vehicles, and 250 million unique households. The data warehouse must scale to accommodate information on 20 million new cars a year while serving up R.L. Polk's customer-facing applications (such as PolkInsight, a Web-based ad hoc query tool) on Oracle business intelligence technology that shows auto companies where business is booming or competitors rule.

R.L. Polk deployed Oracle Database 10g, Oracle Real Application Clusters, Oracle Clusterware, and Oracle Enterprise Manager 10g on four Dell PowerEdge 6850 servers with Intel Xeon dual-core processors running Red Hat Enterprise Linux. R.L. Polk's shift to an Oracle-based grid is enabling the company to automate manual processes, enhance system availability, and reduce its overall IT costs. As a result, R.L. Polk has cut the time needed for some data processing tasks from hours to minutes while increasing the amount of transactions processed per second.

"We're in the information business and we're forecasting exponential growth in the creation of vehicle data," said Kevin Vasconi, CIO, R.L. Polk & Co. "To be truly competitive, to provide the kind of value our customers want, and to drive the economic engine of our company, we needed to move to a real-time paradigm. A lot of our information's value is in its currency—its timeliness. We rebuilt our company's core data engine on an Oracle 10g grid to better capture and then deliver mission-critical knowledge to our customers as fast as possible."

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Press release: R.L. Polk & Co. Shifts Multiterabyte Data Warehouse to Oracle Grid Computing Solution

Video: Oracle Provides Flexibility for R.L. Polk & Co.

Oracle Grid Computing: Runs Faster, Costs Less, and Never Breaks

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