INFORMATION INDEPTH NEWSLETTERS
Executive Strategy Weekly Edition
September 23, 2009

Oracle
Information InDepth

SPECIAL REPORT

Online Transaction Processing
When Oracle announced Exadata Version 2 last week, CEO Larry Ellison boasted that it is “ The only database machine that runs OLTP applications.” But what does that mean for your business? Online transaction processing (OLTP) allows day-to-day transactional data to be held in the same repository that contains the operational data for your business. Order entry, retail sales, and financial transaction systems are all classic examples of OLTP-intensive systems. By moving transactional data and processes to Exadata Version 2, businesses can see ten-fold increase in response time from ten times fewer disks. Read on and learn more about OLTP, Exadata Version 2, and who should be paying the most attention to this new release.
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NEWS

Oracle Revenues Down, But Earnings Up 8%
"The growth in net income was due to ‘substantially improved operating margins’ of 34% and disciplined expense management, said Safra Catz, president.”
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Oracle Launches Portal for Midsized Customers
Oracle used the occasion of introducing new capabilities for the Oracle Accelerate Program tor midsize companies to launch midsize.oracle.com, a portal serving customers and partners. Visit to learn more about new Accelerate Solutions, Oracle Business Accelerators, financing options and deployment methods.
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Podcast: Tom Kyte's Talks Oracle Database 11g Release 2
Tom Kyte has worked on the Oracle Databases since version 5.1.5c. Here, the author of the AskTom blog, shares his thoughts on Oracle Database 11g Release 2 and the features he calls "incredible."
Listen now ...

Oracle BI Software Is the iPod of BI Applications
What makes Oracle BI unique? “Business users love it because it gives them so much visibility into their business while shielding them from the dizzying complexity of the algorithms and IT infrastructure that it uses,” says Senior Platform Products Manager Sadiq Shaik.
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TWEET OF THE WEEK

From @JdevADF
“Oracle Open World 2009 Unconference: A day full of ADF content."

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OPINION

Stayin' Alive: Interview With Adam Werbach
This is not about protecting your environment,” says the author of Strategy for Sustainability. “This is about protecting your business.'"
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WEBCAST

Why Collaboration Is Hot: Getting Ahead of the Business Curve in a Disruptive Market
A recent survey by Forrester Research revealed surprisingly fast and broad growth in enterprise adoption of collaboration technology. To hear more register for the webcast replay, Why Collaboration Is Hot: Getting Ahead of the Business Curve in a Disruptive Market with Forrester speaker Principal Analyst Rob Koplowitz—aand learn why Oracle is calling Oracle Beehive the first truly unified enterprise collaboration system.

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THOUGHT LEADERSHIP

Big Ideas: Exadata Version 2
“Looking at the bigger picture, appliances have been gaining favor for specialized applications such as data warehousing, but this announcement is a more general-purpose solution. Instead of being limited to the data warehouse, this solution could impact planning, merchandising, and supply chain applications as well. This could get interesting.” — David Dorf, Director of Technology Strategy for Oracle Retail.

Read more big ideas about Exadata Version 2 on Profit Online.

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