INFORMATION INDEPTH NEWSLETTERS
Executive Strategy Monthly Edition
August 2009

Oracle
Information InDepth

SPOTLIGHT ON TRUST
Enterprise 2.0 ‘Trust Agents’: Can We Bring a Human Touch to Our Virtual Selves?
Chris Brogan and Julien Smith, authors of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust, studied people who “use today’s web tools to spread their influence faster, wider and deeper than a typical company’s PR or marking department might be capable of achieving, and with more genuine interest in people, too.” Profit magazine spoke to Brogan and Smith about how trust agents operate—and why every company should have one of its own.
  • Journal of Management Excellence: Building Trust
    In the latest edition of the journal, Oracle’s enterprise performance management experts write about the business benefits of reaching beyond contractual trust. Get tips on how performance indicators and management processes can be configured to promote trust, thereby lowering transaction costs among stakeholders.

  • Oracle White Paper: Food Safety—Delivering Compliance and Trust
    Leading brand manufacturers are realizing that product safety extends beyond regulatory compliance and that they have a responsibility for ensuring the safety of their consumers. By engendering trust in their brands with both consumers and retailers they can positively influence purchase behavior and brand equity and are using this as a point of differentiation in the market.
NEWS
August Issue of Profit Magazine: Now Online!
Read the August issue of Oracle’s Profit magazine and sign up for your free subscription to the print and digital version. More…
White Paper: Enterprise Collaboration for the Twenty-First Century
In this IT Business Edge white paper, learn why improved enterprise collaboration is vital to succeeding in a hyper-competitive global environment—and how Oracle Beehive can transform the way your organization collaborates. More…
Gallup Gets a Full Survey of Its Data
The pollster’s upgrade from a legacy business intelligence system to one built on Oracle Business Intelligence Enterprise Edition reflects industrywide upward trends for business intelligence projects. More…
Oracle Boosts Data Integration Prowess with GoldenGate Buy
From ChannelWeb: “Demand for technology such as GoldenGate's is on the rise because businesses increasingly need to integrate and synchronize data from multiple sources in real time for a broad range of business-critical applications.” More…
Oracle’s Chief Security Officer Advises the U.S. Congress About Cybersecurity
Oracle’s Mary Ann Davidson writes about her recent presentation in front of the Homeland Security Subcommittee on Emerging Threats, Cybersecurity, and Science and Technology. More…
Follow Profit Online on Twitter
Stay tuned to the latest news about Oracle, leadership, and driving your business to success. Follow OracleProfit today and receive updates from the Profit Online daily news feed. More…
OPINION
Nigel King: Business Climate Change
Oracle vice president of functional architecture talks to Profit Online about how Oracle products are addressing the increasing need for businesses to manage resources and waste in the name of sustainability. More…
TECH DIVE
Developing Secure Applications
Learn how to defend your Oracle Application Express applications against unauthorized use. More…
EVENTS
Oracle Financial Services Global Leadership Summit
Hong Kong, September 11-18

Current economic challenges have compelled financial institutions around the world to abandon the status quo. Meet Oracle at Sibos in Hong Kong to understand how to innovate and stay ahead in a challenging environment. Oracle will feature its industry-leading solutions covering customer service, payments and transaction processing, risk and performance management, revenue management, and enterprise services. More…

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Profit Magazine: August
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Keep up with Profit Online every week with the newly launched Executive Strategy Weekly Bulletin. Have regular updates from Profit Online sent to your inbox every Wednesday. Visit Oracle.com to learn more and sign up today. More…

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Stay tuned to the latest news about Oracle, leadership, and driving your business to success. Follow OracleProfit today and receive updates from the Profit Online daily news feed.
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Oracle Open World

WEBCASTS

Create a Stronger Base for Grid Computing
August 18
Do you want to improve the flexibility and performance of your applications? Learn how you can add more muscle to your middleware in our August 18 live Webcast. Register now.




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